Squarespace Lauren Taylar Squarespace Lauren Taylar

8 Tips to Make Sure Your Squarespace Website Copy Gets Read

Finished writing your website copy and now you’re itching at getting it up and running on your website? First off, kudos to you. That’s an amazing accomplishment! Writing the content for your website can be a very overwhelming process for many. But before you jump over to your Squarespace website, there are a few copywriting and…

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Squarespace, Brand Design, Portfolio Lauren Taylar Squarespace, Brand Design, Portfolio Lauren Taylar

Namaste Photography: Branding + Squarespace Website Design

Taylor of Namaste Photography is a wedding, couples and family photographer based in New England. Before working together, she felt lost about her website. She had a vision for what she wanted, but after years of trying to do it herself, she was drifting further away from it. She felt like her DIY website was lacking emotion and cohesiveness…

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Squarespace Lauren Taylar Squarespace Lauren Taylar

4 CTA Mistakes You’re Making on Your Squarespace Website

Having a strategy behind your Squarespace website is essential if you want your website to work for you. This is where using CTAs, also known as a call to action, comes into play. Basically, you’re leading someone to take a specific action. Strong CTAs on your website are crucial for conversions, and it’s just one piece of website strategy…

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SEO Lauren Taylar SEO Lauren Taylar

3 Technical Squarespace SEO Changes You Can Make in Minutes

Did you know that there are 2 different types of SEO (search engine optimization) you can implement on your Squarespace website? Or really any website for that matter…Most online business owners think of the content side and where on their website they can add in keywords to move them higher in the search results. But the when…

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Squarespace Lauren Taylar Squarespace Lauren Taylar

How to Add a Squarespace Announcement Bar

Squarespace announcement bars are a great feature to have on your website. If you’re not sure what they are, they are the thin bars that span the full width of a page at the very top of your website. You can choose to enable the announcement bar for a set amount of time or always have it visible. And they serve many different purposes…

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SEO, Squarespace Lauren Taylar SEO, Squarespace Lauren Taylar

Squarespace SEO Guide: How to Optimize Your Website

Looking to optimize your Squarespace website so that you can increase your visibility, leads, and sales coming in through your website? Perfect! You’re in the right place :) If you’re not familiar with SEO, or search engine optimization, it’s the changes you make to your website to give it the best possible chance of ranking in search engines like…

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Squarespace Lauren Taylar Squarespace Lauren Taylar

How to Format & Upload a Squarespace Banner Image

Whether you want to use Squarespace’s banner capabilities to upload an image or a colored background, this post is for you. If you’re not familiar with banner images and how they’re different from other images you can add inside Squarespace, it’s this: they span the full width of the page. In this post, I’m breaking down how to choose a template…

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Squarespace Lauren Taylar Squarespace Lauren Taylar

6 Different Uses for a Squarespace Cover Page

Squarespace cover pages serve many purposes for your business’ website. They’re only very easy to create but they can also be used in various ways. But before we dive in, I want to chat a little bit about what cover pages are and their benefits. What is a cover page? Squarespace cover pages are different from regular pages in that you don’t have…

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SEO, Squarespace Lauren Taylar SEO, Squarespace Lauren Taylar

Squarespace SEO: 4 Blogging Mistakes to Avoid

Are you blogging like crazy and seeing no results? There could be quite a few explanations for that, but I see many of the same problems time and time again, wether it’s on Squarespace or Wordpress. And not surprisingly enough, most problems come down to SEO (or lack thereof). If you’re spending any time on blogging, you need to be aware…

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Squarespace, SEO Lauren Taylar Squarespace, SEO Lauren Taylar

How to Setup and Use Google Analytics in Squarespace

One of the things I love most about Squarespace is that Google Analytics can be found right inside the dashboard. I mean, how cool is that?! That means you don’t have to go directly to Google Analytics to see how people are finding you. However, the Google Analytics inside of Squarespace does not showcase the same depth of information that…

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SEO, Squarespace Lauren Taylar SEO, Squarespace Lauren Taylar

Squarespace SEO: Ultimate Blog Post Guide to Rank in Google

If you want your Squarespace blog posts to rank on page 1 and drive traffic to your website, you need to be using SEO to optimize them. If you’re not familiar with SEO, or search engine optimization, it is the process of how search engines (Google, Bing, Yahoo) rank web pages. Based on the words or questions people search for, search engines…

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Squarespace, SEO Lauren Taylar Squarespace, SEO Lauren Taylar

4 Essentials for a Highly Converting Squarespace Website

Have you heard online business owners, maybe even coaches, say that a website doesn’t matter? When you are just starting out and you are brand new to business, then yes of course. You don’t NEED a website to get clients. But I have a couple points to make about this. You get to a point in your business when you should have a professional…

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Squarespace Lauren Taylar Squarespace Lauren Taylar

How to Create a Style Guide Inside Squarespace

Creating a style guide inside Squarespace is the first step you should do before tackling the actual design aspect of your website. And I know you might want to just skip this step and jump the gun. You've got your Pinterest board of inspiration by your side, a few inspiration sites pulled up on your screen and you are just itching to dive right in.

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Squarespace Lauren Taylar Squarespace Lauren Taylar

How to Create a Cover Page in Squarespace

If you’re an online business owner, chances are that you know the importance of growing your email list. Gone are the days of “sign up for my newsletter.” Today, you have to give away a freebie providing some kind of value in exchange for an email address. A freebie is also known as a lead magnet, lead capture or opt-in. These words are all…

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Brand Design Lauren Taylar Brand Design Lauren Taylar

4 Signs That it’s Time for a Rebrand or Website Redesign

As a solopreneur, chances are high that your business will have a rebrand at least once. Because there are so many avenues for solopreneurs to take in the online business world, it’s just natural for your business to expand or move in another direction as it grows. In this post, I’m breaking dow the 4 signs that it’s time for a rebrand or website…

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Brand Design, Squarespace, Portfolio Lauren Taylar Brand Design, Squarespace, Portfolio Lauren Taylar

Taylar Digital: Branding + Web Design

Getting the website for Taylar Digital up and running was one heck of a journey when I started this back in August 2017. I had heard Squarespace was easier to use than Wordpress (which I use for my travel blog), so I thought that I would just jump right in and learn as I went. This was not the best idea - I ended up changing my theme twice…

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Squarespace Lauren Taylar Squarespace Lauren Taylar

8 Places to Promote Your Freebie on Your Squarespace Website

If you’re an online business owner, chances are that you know the importance of growing your email list. Gone are the days of “sign up for my newsletter.” Today, you have to give away a freebie providing some kind of value in exchange for an email address. A freebie is also known as a lead magnet, lead capture or opt-in. These words are all…

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