frequently asked questions
What is SEO and why is it important?
SEO stands for search engine optimization. It’s about tweaking the content and technical aspects of your website and blog posts to give it the best opportunity for ranking in search engines like Google.
If you want to use your website as a marketing tool to grow your business (instead of that thing in the corner that gathers dust), you have to be adding content to your site AND using SEO.
How much time do I need to allocate to this for it to work?
Writing long-form blog posts from scratch can require a few hours of your time. But during our work together, I show you how to repurpose your existing content so you’re not stuck on the hamster wheel of content creation. Look at it this way - the work you put in now will work for you for years.
Who is this for?
This is for coaches, creatives and other small biz owners who are serious about blogging. You can’t show up in Google without first proving yourself as an authority on a topic. And unfortunately, that doesn’t come from one 500 word blog post.
How long until I see results?
It depends - if you’re starting from scratch, it could take 3-6 months for your blog posts to reach page 1 or 2. But remember this - the difference from page 10 to page 1 is getting your content seen in front of the people who are literally searching for your services. That means not having to post on Facebook or Instagram while trying to enjoy a vacation with your family.
I thought Squarespace SEO sucks?
Nopeeee. This is misinformation spread online by other biz owners who don’t fully understand how SEO works. To rank in Google, you have to write strong content around a certain topic/industry. Having Yoast is not a magical pill that gets you to page 1. Wordpress, Squarespace and Showit are all amazing platforms.
The only exception is if you’re a corporation or looking for a website that you can incorporate advanced technical SEO into. But chances are that you’re a small biz owner, so Squarespace is perfect for your needs.
I don’t have Squarespace. Will this work for me?
Yes 100%! Almost all of this information applies to any website. The only difference is where you go in the website platform to change your content/technical SEO settings.