Curious about what the heck a title tag is and why it’s important? As an SEO strategist for online business owners and consultant for fellow website designers, this is an aspect of optimizing websites that is commonly looked over. While it most likely won’t make or break your website, title tags certainly have the power to increase your Google search…

Today I’m taking you behind the scenes of my Squarespace website design project with Tara of Health Resonates. Health Resonates is a wellness and beauty brand located in Portland, Maine. The space runs as a co-op for service providers and Tara provides massage and holistic skincare services on site (in additional to travel options). She sells…

Are you a coach or service provider looking to reach more clients in your target market? Are you wondering, “does seo work for small business?” The answer is yes. You’re in the right place! In this post, I’m breaking down what SEO is and why it’s important for your small business. The internet has made it easier to reach potential customers from…

Categories are a great way to group similar blog posts together, whether by topic or by guest author. For some reason, it seems much more obvious and intuitive to add categories in Squarespace than it is to delete them. I hope you find this tutorial helpful! Here are the step by step directions…

I’m so excited to be diving into details about my course - SEO Strategy Simplified. It first launched in April 2020, and I’m so excited to see the growth of all my students since then. In this post, I want to discuss more about how this course came about, what’s inside, and what others are saying. This was truly a labor of love. If you’ve ever built out a…

This project with Elizabeth is very special for a few reasons. The first being that Elizabeth is such a kind and special soul who is doing her life’s mission in helping others heal holistically. And apart from other health coaches, Elizabeth has a background in medicine so she is truly an incredible resource for anyone who is looking to get answers to…

If you’re a photographer, chances are that you have a website to showcase your services and portfolio. Maybe you’ve started a blog or maybe you’re on the fence. Just to be clear - no, blogging is not dead ;) Blogging for photographers is an effective way to increase the number of people coming to your website when you incorporate SEO, or search…

If you are a website designer in the online business space, chances are that you’ve heard of SEO, or search engine optimization. But as a website designer myself, I’ve been surprised at how overlooked SEO is. Honestly, it’s barely talked about since Instagram and Facebook are seen as the holy grail of marketing tools for coaches and service…

As an SEO strategist, one of my specialties is giving business owners and entrepreneurs recommendations not only on SEO itself, but also on which platforms come with built-in SEO capabilities. Therefore, one thing I am asked quite frequently is, “Is Showit good for SEO?” My short answer is yes—Showit comes with a variety of features that have…

It’s crazy to think that I’ve been in business full time for 3.5 years and I’ve never really done an end of year review. I think I might have guessed that no one really cares too much about hearing my personal thoughts, but then again when I was just starting out on my web design journey, I very much looked up to business owners a few years ahead…

Maybe you have a business idea you want to launch ASAP. Maybe your business experienced unexpected growth and you need a website—like, now. Maybe you just don’t want to wait weeks to have a stunning and professional internet home base for your business. Regardless of the reason, there are a variety of cases in which you may want…

As not only a Squarespace website designer but also an SEO strategist, one of the questions I get asked most often is the following: Is SEO (search engine optimization) worth the money? First, let me preface my answer with the following information: While it doesn’t necessarily cost anything to do SEO for your website yourself, hiring an SEO…

When it comes time to hire a Squarespace SEO expert, there are a lot of things to consider—the investment being one of them. SEO stands for search engine optimization, and can mean the difference between getting tons of relevant traffic to your website every day—and getting no visitors at all. For more info, you can check out my blog…

While it may seem like colors and images are the only important design components on your Squarespace website, fonts actually play a HUGE role, as well. Fonts can convey mood and tone, and affect readability—making font choice a big one. Luckily, Squarespace provides many Google fonts available for free use right inside its platform. Today…

The websites that appear on the first page of results when you search a term on Google (and therefore get exponentially more clicks than websites that don’t) aren’t random—and, despite what you may think, it is possible to get your website to appear there for popular search terms. The magic (AKA technical engineering) behind this is…

If you have a team you are working with to manage your website, they will need access to the backend of your website—enabling them to post blog posts, update important pages, and add links, and more. However, many business owners end up giving their team their website password in order to accomplish this—which isn’t always…

I have been a website designer (specifically, a Squarespace website designer) for more than 4 years now—and one of my most-asked questions is why I specialize in Squarespace websites (as opposed to WordPress, Shopify, etc…) The short answer? Because both I and my clients love it. The long answer is going to be much longer than a sentence…

Scheduling appointments and bookings as an entrepreneur can be a nightmare—so it’s no surprise that many platforms have come out easing the process for business owners. Squarespace now has its own calendar booking system, which adds to the already all-in-one platform this website builder has become recently. Acuity was one of…