A Sneak Peek Inside My Squarespace SEO Course
I’m so excited to be diving into details about my Squarespace SEO course, SEO Strategy Simplified®.
Quick note: this course is also for any Wordpress or Showit users so if that applies to you, keep reading!
First launched in April 2020, it’s been amazing to see the growth of my students from the first round of the program. In this post, I want to discuss more about how this course came about, what’s inside, and what others are saying.
This was truly a labor of love. If you’ve ever built out a program, you know that creating a course is no small feat.
Let’s dive in!
Why I created this course
1. Share my agency knowledge
One of the things that sets me apart from most Squarespace and Showit designers is my agency background in the SEO industry. For 2 years, I helped to improve the online presence of billion dollars global brands, celebrities, activists and big name lawyers.
It gave me the knowledge and experience to not only get more visible for my own brand, but also clients and students. I rank on page 1 of Google for more than 200 keywords and even reached #1 for “Squarespace SEO expert.”
I can tell you that was no accident. That’s SEO at work.
I’m excited to help show other entrepreneurs how they can be more visible in Google.
2. Help business owners build a backend system for lead generation
This note is also somewhat personal because in November 2019, I was my ideal student - getting frustrated by how frustrating Instagram and Facebook can be.
Specifically, I found it challenging to listen to the advice that you have to show up on these platforms every day and live in your DMs. Social media was barely helping me grow my email list or get clients.
And I even dumped almost a thousand dollars into ads, which resulted in 0 new clients.
I was tired of putting so much pressure on Instagram and Facebook to bring in new leads. I saw those before me who had built up their online presence through Google and were frankly killin it.
All of their private clients came through Google because people are **actively** searching for their problems.
In the last couple year, I’ve signed 1:1 clients from Google, grown my email list faster, and have sold my trip wire and upsell products while sleeping.
3. Allow my community to buy from me at a more affordable price
At the time of writing this, working with me 1:1 for SEO strategy is now a $2,500 minimum investment. And I fully acknowledge that not everyone can afford that price point.
Students can purchase the course for a fraction of that, and choose to upgrade to a 1:1 package in the future.
4. Make SEO easier to understand and implement
Sooo many people come to me saying how intimidating and overwhelming SEO is.
And I absolutely love how clients and students finally understand how SEO works after I explain it to them on calls or through my programs. It’s extremely fulfilling when I see their gears turning and concepts that used to feel like a foreign language actually click.
5. Help website designers uplevel their skillset
SEO is a big component of websites.
And this might ruffle some feathers, but I believe you shouldn’t be building websites if you don’t at least know the basics of SEO. If you’re a designer who doesn’t want to learn SEO, this is something you can outsource to an SEO strategist for your client projects.
But for designers who want to learn SEO, I wanted this course to be the solution for the foundations and essentials to work on websites more confidently. Not to mention you can justify your pricing with this added skillset.
Who this course is for
This course is for a variety of online entrepreneurs and some location-based businesses. I don’t go too much into local SEO outside of those examples - mainly because many photographers travel and don’t rely on one location and therapists can also reach people online.
This course isn’t geared towards mommy bloggers, brick and mortar shops, or e-commerce brands. It’s more geared towards people who are selling a service or an information product.
Here’s a list breakdown of the kinds of businesses that would greatly benefit from this course:
Coaches
Health/fitness coaches
Therapists/mindset coaches
Life coaches
Business coaches
Creative entrepreneurs
Photographers
Floral designers
Brand designers
Website designers
Other service providers
Virtual assistants
Online business managers
Email/funnel specialists
Pinterest managers
Social media manager/ads managers
Copywriters
Is this course only for Squarespace SEO?
Although I have marketed this in the past a Squarespace SEO course, I have since adjusted the modules to be focused on general SEO videos that apply to any website builder.
However, I’ve added in bonus videos for Showit and Wordpress that walk through things like setting up a blog and how to change specific SEO elements. This is in addition to the original Squarespace videos that I kept in the program.
I changed it so that other website users wouldn’t be turned away or feel like the program wouldn’t help them because they don’t use Squarespace.
In the next section, I specifically walk through all the videos that are included.
Breakdown of course modules
Here’s what you can expect to see inside SEO Strategy Simplified®. You’ll notice that most of the course content covers general SEO topics, and includes bonuses for implementing SEO on Squarespace, Showit, and Wordpress.
Module 1: SEO Beginner Basics
Lessons:
What is SEO
How Google Works
Different Types of SEO
6 Benefits of Blogging
Top Ranking Factors
Keyword Stuffing Examples
Module 2: Keyword Research
Lessons:
Simple 3 Step Content Process
Keyword Research Best Practices
11 Places for Keyword Research
Keyword Research Tool Walkthrough
Where to Put Keyword
Module 3: Blogging to the Top
Lessons:
How to Write Strong Blog Post Titles
Best Writing Practices for SEO
Blog Post Writing Hack
Repurpose Written Content
How to Repurpose Audio & Video Content
Photography Blog Post Best Practices
Bonus: Competitor Analysis Walkthrough
Bonus: Creating a Backlink Strategy
Bonus: Content Calendar
Module 4: Implementing Site-Wide SEO
Lessons:
Essential Website Settings
Set Up a 404 Page in Showit
Headings, Title Tag, and Keywords
The Importance of SEO Descriptions
URLs and Site Structure
How to Optimize Images
Download: SEO Website Settings Checklist
Bonus: Squarespace SEO
Module 5: Analytics 101
Lessons:
Setting Up Google Analytics
Google Search Console Set Up
How to Read the Data
Analytics Tab in Squarespace
Google Analytics Walkthrough
Google Search Console
Download: The Post Metrics PDF
Download: The Post Publish Guide
Bonus: Setting Up a Blog
Lessons:
Setting Up a Blog on Squarespace
Setting Up a Blog on Showit
Setting Up a Blog on Wordpress
Download: The Blog Post Checklist
Bonus: Asana Blog Post Template
This template can be dropped right into your Asana dashboard. It’s the same one I use with my team!
Bonus: Design Mini Course
Lessons:
Lead Magnet Basics
How to Create an iPad Mockup
Create a Fanned Look With PDFs
Create Squarespace Opt-In Page
Add Freebie Inserts to Posts
8 Places to Put Your Freebie
Bonus Canva Videos
Words of praise from my Squarespace SEO course…
Here are some lovely testimonials from past students and business owners who have worked with me or purchased my smaller SEO training...
“I loved the visual step-by-step instructions and where to find things. I'm a big visual person, so having something I can look at besides text is super helpful. Also the metaphors you used to break down the info were super helpful!” - Carolina, Life Coach
“It was so informative and actually got me super excited to start blogging and optimizing my website. I'm more excited to write longer forms of content and I definitely think this is going to increase my visibility tenfold and attract more ideal clients. You'll have a REAL blueprint on what to do, how to do it, and have a clear understanding why you should be using SEO strategy.” - Carly, Brand Designer and Coach
“The information I learned got me excited to start blogging again! Lauren is a talented instructor and an expert on keyword research, SEO and blogging. She presents the information clearly and linearly, making it easy to understand and implement as you're going through the program.” - Heather McKittrick, Floral Healing Therapist
“This program was incredible and loaded with so much valuable information! I feel confident in myself to do my own SEO for my website and blog posts now which I've never been able to say before (and I've done other SEO trainings). I now have a clear understanding of SEO so that I can answer my client's questions when we're working on their blog posts." - Becca, Pinterest Manager + Copywriter
“What I liked best was how Lauren breaks things down and makes SEO seem easy (and dare I say it, FUN!). I actually WANT to take some time implementing these strategies on my website now, and I've never felt the urge to do that before! I had a reasonable knowledge of SEO already, but still learned a lot from your course around the strategy and researching the right keywords to focus on.” - Jessica, Squarespace website designer
“Before I would dread blogging, now I'm geared up and ready to tackle it because I know what I'm doing now. It's a whole lot easier when you have a plan! Now that I have a grasp on it, I feel more confident when designing websites for clients.” - Danae, Squarespace website designer
“HIGHLY recommend Lauren - if you have a blog & you want more eyes on it, she’s your girl. Only woman in this space I’ve seen who knows her shit with SEO!!” - Cait, 7 figure business coach
“Lauren is THE EXPERT when it comes to SEO!!! There is truly no one else I would trust more. Her SEO course totally rocks! It has bite sized modules that are easy to follow- even to those who are completely new to SEO and blogging (which I was when I started learning from her!). I highly recommend this course and her expertise to anyone interested in learning about SEO and applying it to their blog or online business. Thanks to Lauren I started growing a blog, applying what she taught me, and now some of my blogs are ranking number 1 on Google! I couldn't believe it! It was so easy to apply what she teaches in her course. I still revisit it each time I write a new blog or need a reminder. It is awesome!” Elizabeth, holistichealth coach
Put a stop to the never-ending rat race of content creation & start getting found by dream clients every day through Google
Get instant access to this five-part Squarespace SEO course (total value $2000+) for just $397 by watching the free training first.
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