If you are a website designer in the online business space, chances are that you’ve heard of SEO, or search engine optimization. But as a website designer myself, I’ve been surprised at how overlooked SEO is. Honestly, it’s barely talked about since Instagram and Facebook are seen as the holy grail of marketing tools for coaches and service…

As an SEO strategist, one of my specialties is giving business owners and entrepreneurs recommendations not only on SEO itself, but also on which platforms come with built-in SEO capabilities. Therefore, one thing I am asked quite frequently is, “Is Showit good for SEO?” My short answer is yes—Showit comes with a variety of features that have…

It’s crazy to think that I’ve been in business full time for 3.5 years and I’ve never really done an end of year review. I think I might have guessed that no one really cares too much about hearing my personal thoughts, but then again when I was just starting out on my web design journey, I very much looked up to business owners a few years ahead…

Maybe you have a business idea you want to launch ASAP. Maybe your business experienced unexpected growth and you need a website—like, now. Maybe you just don’t want to wait weeks to have a stunning and professional internet home base for your business. Regardless of the reason, there are a variety of cases in which you may want…

As not only a Squarespace website designer but also an SEO strategist, one of the questions I get asked most often is the following: Is SEO (search engine optimization) worth the money? First, let me preface my answer with the following information: While it doesn’t necessarily cost anything to do SEO for your website yourself, hiring an SEO…

When it comes time to hire a Squarespace SEO expert, there are a lot of things to consider—the investment being one of them. SEO stands for search engine optimization, and can mean the difference between getting tons of relevant traffic to your website every day—and getting no visitors at all. For more info, you can check out my blog…

While it may seem like colors and images are the only important design components on your Squarespace website, fonts actually play a HUGE role, as well. Fonts can convey mood and tone, and affect readability—making font choice a big one. Luckily, Squarespace provides many Google fonts available for free use right inside its platform. Today…

The websites that appear on the first page of results when you search a term on Google (and therefore get exponentially more clicks than websites that don’t) aren’t random—and, despite what you may think, it is possible to get your website to appear there for popular search terms. The magic (AKA technical engineering) behind this is…

If you have a team you are working with to manage your website, they will need access to the backend of your website—enabling them to post blog posts, update important pages, and add links, and more. However, many business owners end up giving their team their website password in order to accomplish this—which isn’t always…

I have been a website designer (specifically, a Squarespace website designer) for more than 4 years now—and one of my most-asked questions is why I specialize in Squarespace websites (as opposed to WordPress, Shopify, etc…) The short answer? Because both I and my clients love it. The long answer is going to be much longer than a sentence…

Scheduling appointments and bookings as an entrepreneur can be a nightmare—so it’s no surprise that many platforms have come out easing the process for business owners. Squarespace now has its own calendar booking system, which adds to the already all-in-one platform this website builder has become recently. Acuity was one of…

Listen—I LOVE Squarespace and all the templates it has to offer, but there is also something major to be said for the importance of making sure your website encompasses your unique brand. The good news? You can customize Squarespace templates in order to give them your brand’s unique touch without building a website from scratch…

As you build your website, one of the most important things you will want to take into consideration is how your interface will appear on a mobile device. If your website looks stunning and professional on a desktop, but disgruntled and disorganized on a mobile device, you will likely be making a poor impression on a good portion of…

Your website footer is more important than you think. Though it isn’t the first thing your website visitors will see, it very well might be the part of your site which leads them to navigate away after reading one full page or continue exploring your website. For this reason, putting ample time and energy into the elements of your footer is essential…

One of the most frustrating things to see as a Squarespace and Showit website designer is a website with stunning design—and crappy photos. I decided to write an entire blog post on this topic because, though professional stock photos are relatively easy to find on the web, it is much more difficult to get a professional photoshoot for your…

When I design websites for my clients, it’s extremely important for me that they will drive passive engagement—making SEO (search engine optimization) a top priority. I like to say that I’m not only a Squarespace and Showit website designer, but also an SEO strategist. As someone who worked in the SEO industry for 2 years, I first hand…

Squarespace member areas are a fantastic way to add exclusivity + income to your website in a completely digital way. While some business owners use Squarespace member areas to offer customers/clients extra information or downloads for an additional price, other business owners use member areas as their entire business model (think…

As an online business owner, your website presence is essential to attracting, informing, and keeping clients and customers. For this reason, ensuring that your website has all the information necessary to encourage clients to book with you should be a top priority. As a Squarespace and Showit website designer, I work with coaches and service…