If you landed inside this post, I’m guessing you’re wondering what SEO actually is? For starters, SEO stands for search engine optimization. In simple terms, SEO is about adjusting certain content and technical pieces of your website and blog to give it the best possible chance of ranking in Google. Many online business owners think it’s just about…

Have a blog on Squarespace but you’re not sure how to create a sidebar? Spoiler alert - you don’t have to be using a template that has a built in sidebar. You can create your own! I use the Rally template, which is part of the Brine family. If you look at its capabilities, you would see that it doesn’t naturally offer a sidebar. There is a very easy workaround…

Between single images, gallery options, and banner images Squarespace has various different ways you can format images. This post is going to break down the 6 different individual image layouts you can choose from to design your Squarespace website. Before we dive in, there are some notes I want to make you aware of. To get a consistent look…

Looking to start a business blog on Squarespace? Look no further! I’ve broken this post down step by step to show you how to set up your blog. Now I want to answer the question… Is Squarespace good for blogging? I’ve used Wordpress and Wix, and I absolutely love Squarespace the best. Chances are that if you’re reading this, you might…

If you’re not familiar with SEO (search engine optimization), it’s how you optimize pages of your website to give it the best possible chance of ranking high up in the search results. Even if you’re not blogging (which is most impactful if you want to rank), here is why you should care… Disregarding SEO best practices can create a negative user…

Looking to add alt text to the images on your Squarespace website but don’t know where to start? No worries, this post breaks down what you need to know. What is alt text and why does it matter? Alt text, also known as "alt attributes" and “alt descriptions," is HTML code that is used to describe the function of an image. Alt tags are…

First, let’s talk about what the heck a meta description is. In Squarespace, this is the same as the SEO description. Basically, this is the information that is shown in the Google search results for a website page. The purpose of meta descriptions is to the give the searcher an overview of what they can expect from clicking on the link. Many…

Finished writing your website copy and now you’re itching at getting it up and running on your website? First off, kudos to you. That’s an amazing accomplishment! Writing the content for your website can be a very overwhelming process for many. But before you jump over to your Squarespace website, there are a few copywriting and…

Taylor of Namaste Photography is a wedding, couples and family photographer based in New England. Before working together, she felt lost about her website. She had a vision for what she wanted, but after years of trying to do it herself, she was drifting further away from it. She felt like her DIY website was lacking emotion and cohesiveness…

Having a strategy behind your Squarespace website is essential if you want your website to work for you. This is where using CTAs, also known as a call to action, comes into play. Basically, you’re leading someone to take a specific action. Strong CTAs on your website are crucial for conversions, and it’s just one piece of website strategy…

Did you know that there are 2 different types of SEO (search engine optimization) you can implement on your Squarespace website? Or really any website for that matter…Most online business owners think of the content side and where on their website they can add in keywords to move them higher in the search results. But the when…

Squarespace announcement bars are a great feature to have on your website. If you’re not sure what they are, they are the thin bars that span the full width of a page at the very top of your website. You can choose to enable the announcement bar for a set amount of time or always have it visible. And they serve many different purposes…

Looking to optimize your Squarespace website so that you can increase your visibility, leads, and sales coming in through your website? Perfect! You’re in the right place :) If you’re not familiar with SEO, or search engine optimization, it’s the changes you make to your website to give it the best possible chance of ranking in search engines like…

Whether you want to use Squarespace’s banner capabilities to upload an image or a colored background, this post is for you. If you’re not familiar with banner images and how they’re different from other images you can add inside Squarespace, it’s this: they span the full width of the page. In this post, I’m breaking down how to choose a template…

Squarespace cover pages serve many purposes for your business’ website. They’re only very easy to create but they can also be used in various ways. But before we dive in, I want to chat a little bit about what cover pages are and their benefits. What is a cover page? Squarespace cover pages are different from regular pages in that you don’t have…

Are you blogging like crazy and seeing no results? There could be quite a few explanations for that, but I see many of the same problems time and time again, wether it’s on Squarespace or Wordpress. And not surprisingly enough, most problems come down to SEO (or lack thereof). If you’re spending any time on blogging, you need to be aware…

One of the things I love most about Squarespace is that Google Analytics can be found right inside the dashboard. I mean, how cool is that?! That means you don’t have to go directly to Google Analytics to see how people are finding you. However, the Google Analytics inside of Squarespace does not showcase the same depth of information that…

If you want your Squarespace blog posts to rank on page 1 and drive traffic to your website, you need to be using SEO to optimize them. If you’re not familiar with SEO, or search engine optimization, it is the process of how search engines (Google, Bing, Yahoo) rank web pages. Based on the words or questions people search for, search engines…