SEO for Florists: My Top 7 Tips to Get Found and Booked Online
If you’re a florist, you’ve already got the magic touch when it comes to creativity. But showing up on Google? That’s where a lot of floral designers feel like they’re tossing petals into the void.
Whether you’re a wedding florist serving your local community or you run a blooming online shop, your dream clients are already searching for someone like you. The real question is—are they finding you?
If not, don’t stress. SEO is exactly where you start.
SEO (search engine optimization) is all about helping Google understand what your website’s about—so the right people can actually find you when they go searching. If you want to know more, here’s an in-depth breakdown of what SEO really is and how it works.
As an SEO consultant, I’ve worked with dozens of creatives, service providers, and small business owners over the years—and wedding industry pros like florists? Honestly, some of my absolute favorites to support. Your work is aesthetical, seasonal, and bursting with emotion. Which means, when you apply SEO the right way, it can make a huge difference.
In this post, I’m sharing 7 florist-friendly SEO tips you can start using today to show up in search results, connect with the right clients, and book more of the work you actually want.
These are the same tried-and-true strategies I use with clients, and I’ll break them down in real, plain language. No jargon. No blogging until your roses wilt. No overwhelm.
Why Florists Absolutely Need SEO
Think of Google as your modern-day shop window. Long before someone walks into your shop or sends an inquiry through your contact form, they’ve already done their research online.
Whether you create dreamy wedding arrangements, offer flower subscriptions, or design show-stopping florals for events, showing up in local or niche Google searches helps you:
Get found by people already searching for a florist like you
Show up when someone types “wedding florist in [your city]” (yep, those searches are happening daily)
Attract consistent, high-quality traffic without feeling glued to Instagram 24/7
And unlike Stories that vanish in 24 hours, your SEO builds over time. That means more visibility, more trust, and more dreamy clients landing on your site, even while you’re knee-deep in peonies.
So, what can you do?
1. Start with Keyword Research That Reflects How Your Clients Actually Search
You know your florals inside out—ranunculus from roses, centerpieces from installations. But your customers don’t use the same language you do.
They don’t speak “florist.” They speak Google.
That’s why smart SEO for florists starts with tuning into the exact words your clients are typing into the search bar when they’re looking for someone like you.
Think phrases like:
“florist for bridal shower decor”
“luxury floral design packages”
“affordable flower delivery near me”
These are called long-tail keywords, and they’re your new best friend. They’re more specific, less competitive, and often come from people who are ready to book.
To find them, try:
Google autocomplete (just start typing and see what pops up)
Related searches at the bottom of Google’s results page
Tools like Ubersuggest or Semrush (yep, free trials work like a charm!)
Check out one of my favorite internal guides to help with keyword research that breaks down what keywords are and how to find them for your website’s SEO.
2. Boost Your Local Visibility with Location-Based SEO
Most florists serve a specific area, and if you’re not telling Google where you are, you’re missing a big piece of the SEO puzzle.
Here’s how to help your site show up when someone searches “florist near me” or “wedding flowers in [your city]”:
Sprinkle your location throughout your website copy (home page, about, and even your footer)
Include your city or region in meta titles and descriptions
Embed a Google Maps widget on your contact page for easy directions
Set up and consistently update your Google Business Profile
Use location-based keywords in your image alt text and H2s (headings)
3. Let Your Florals Shine in Search with Image SEO
Florists have a built-in advantage—your work is beautiful. But if your photos aren’t optimized for SEO, they could be slowing down your site or missing valuable search opportunities.
Here’s how to let your images do the heavy lifting:
Resize before uploading (aim for under 500KB to keep your site speedy)
Rename your files with descriptive, keyword-rich names (think houston-wedding-bouquet.jpg, not IMG_1234.jpg)
Add alt text that describes the photo and includes a relevant keyword
Need help? Here’s my quick, helpful guide on how to add alt text to Squarespace images.
This not only improves your search visibility but also supports accessibility and keeps your site running smoothly for visitors.
Want the full breakdown? Here’s my go-to guide for resizing and optimizing images on Squarespace.
4. Create Service Pages That Convert
If you offer more than one type of floral service, like weddings, elopements, events, subscriptions, each one deserves its own page. Seriously.
Why? Because when you create separate service pages, you’re making things clearer for your clients and you’re making things way easier for Google too.
Here’s what this approach helps you do:
Target specific keywords like “elopement florist in Austin” or “corporate event flowers in LA”
Clearly communicate what you offer (no more “Do you do X?” emails)
Help Google index your services correctly, so you show up in the right searches
Now, let’s make sure each page actually works for you. It should include:
A clear, keyword-rich headline
Benefit-driven, emotionally resonant copy (make them feel something!)
At least one client testimonial for trust
A clear CTA—“Inquire Now,” “Book a Call,” or “Check Availability” work great
And don’t forget: Link to your service pages from other spots on your site—your homepage, your blog, even your about page. Like I do in posts, such as this one on homepage must-haves.
5. Blog Strategically (Even If You’re Not a Writer)
I can’t say this enough: blogging is still one of the most effective SEO tools you have.
No, your blog doesn’t need to be like “dear diary.” Think of it as your digital flower shop window—a space to share your expertise, tell stories through blooms, and sprinkle in those key phrases your dream clients are Googling.
Not sure what to write about? Think:
Top 5 Wedding Bouquet Styles Brides Love in [Your City]
Seasonal Flowers Guide for Fall Arrangements
What to Ask Your Florist Before Booking for Your Event
These kinds of posts help you naturally include keywords while guiding readers toward your services (without sounding salesy). And the best part? A well-written blog post keeps working for you long after it’s published, like an evergreen bouquet that keeps bringing people in.
If writing feels intimidating, that’s okay. Start simple. Answer common client questions, talk about recent events you designed, or share behind-the-scenes floral tips. Just stay consistent—one post a month can go a long way.
Want to get the most out of each blog post? Check out my ultimate go-to guide for small business owners on blogging for Squarespace.
6. Don’t Let Your Site Speed Drag You Down
Florist websites tend to be full of gorgeous, high-res images (as they should be!). But all that visual magic can come at a cost—site speed.
Google considers mobile-friendliness and loading speed as ranking factors. And honestly, so do humans. If your site loads slowly, both Google and your potential clients might bounce before they even see your work. We’re all a little impatient online!
Here’s how to keep things fast and floral:
Resize your images before uploading (aim for under 200KB for most, under 500KB for hero banners)
Avoid uploading full-resolution photos unless absolutely necessary
Test your speed with PageSpeed Insights, and make adjustments as needed
Make sure your layout is clean, uncluttered, and mobile-friendly
If you’re using Squarespace, two of my blog posts will help keep your site beautiful and high-performing:
Fast site = better experience, stronger SEO, and more time for your dream clients to fall in love with your flowers.
7. Turn Your Vendor Relationships into SEO Gold
Here’s the deal: SEO isn’t just about what you say. It’s also about who’s saying things about you.
If you’ve collaborated with photographers, venues, planners, or other wedding pros, don’t be shy. Ask if they can credit you and add a link to your site when they share the event on their blog or gallery. These backlinks (especially follow links) tell Google, “Hey, this florist is legit.” And over time, that helps boost your authority and rankings.
Bonus? It’s also great visibility for potential clients who are checking out those vendors.
Not sure what kind of link helps with SEO? Here’s a quick guide to follow vs nofollow links that breaks it down plainly.
8. Don’t Sleep on Your Google Business Profile
If you haven’t claimed your Google Business Profile yet, pause here and go do it. Seriously.
This free little tool is a local SEO powerhouse, especially for showing up in searches like “florist near me” or “[your city] flower delivery.”
It’s how you get featured in those map results (you know, the ones right above the regular listings) and build trust with people who are searching locally.
Here’s how to make yours shine:
Fill out every field—don’t skip the basics
Add stunning photos of your arrangements, shop, and events
Ask happy clients to leave a quick review (bonus if they mention what kind of flowers they ordered!)
Google loves profiles that are complete, updated, and full of real feedback—so make it part of your workflow and watch your local visibility bloom.
Final Thoughts: Let SEO Do the Heavy Lifting (While You Do the Designing)
As a florist, you already know how important visibility is—whether you’re styling blooms for a once-in-a-lifetime wedding or sending out everyday joy in bouquet form.
SEO is what makes sure people find your work, feel connected to it, and reach out before they’ve even seen your petals in person.
With a thoughtful strategy and a little ongoing TLC, your website can quietly do its thing behind the scenes. It can bring in traffic, build trust, and fill your inbox with the kind of inquiries you actually want.
And no, SEO for florists doesn’t have to be confusing, techy, or time-consuming. It’s not about chasing trends. It’s about helping the right people find you—right when they’re searching.
If you’re over depending on Instagram or waiting on word-of-mouth to work its magic—and you’re ready for a real, long-term strategy that turns your floral website into a search-friendly, inquiry-generating powerhouse—SEO is your foundation.
I offer done-for-you SEO services designed specifically for creatives, floral designers, business owners, coaches, and service providers like you. Whether you’re on Squarespace, Showit, WordPress, or something custom, I’ve got you.
Button: [Check out my SEO packages & pricing here]
Let’s grow your visibility—strategically, sustainably, and beautifully.
Curious about design support too? [Learn more about VIP Design Days]
Now, tell me—have you been naming your images correctly? Or did you have an “oops” moment reading this post? Leave a comment below!
Looking for more blogging and SEO tips? Check out these blog posts: