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Website Header Design: Best Practices for 2025
Letβs be honest: your website header is prime real estate. Itβs the first thing your visitors see, the home of your brand identity, and the gateway to everything your site offers. And right smack in the middle of that header? Your website navigation menu, the hero (or villain) of your user experience. As a website designer whoβs worked on dozens of projects across Squarespace and Showit, I can tell you this: nothing tanks the user experience faster than a clunky, overcrowded, or confusing menu, especially when key elementsβ¦.
Showit Ecommerce: How to Sell Digital Products
Digital products are having a moment, and honestly, Iβm here for it. In 2023 alone, online shopping hit a wild $4.34 trillion (yep, trillion), and itβs only going up. Experts are projecting weβll cross $7 trillion by 2027. And digital downloads? Theyβre already holding their own in a $331 billion market. So if youβve been sitting on a product ideaβmaybe a template, guide, or digital courseβor youβve already created something amazing and just need to start selling it, nowβs a really good timeβ¦..
How Often Should You Redesign Your Website?
Ever opened your website, taken one look, and thought, βThis just doesnβt feel like me anymoreβ? If so, youβre not alone. In todayβs world, a sleek, user-friendly, and responsive website is a necessity. Itβs your 24/7 salesperson, always working behind the scenes to attract, engage, and convert visitors into clients. Before a potential client even thinks about reaching out, theyβre checking you out online, stacking you up against your competitors. And if your site feels outdated, loads at a snailβs pace, or doesnβt play nice on mobile? Theyβre goneβsometimes within secondsβ¦..
Naming Images for SEO: 6 Best Practices
Ever uploaded a photo to your website and left it as IMG_1234.jpg? No judgment hereβweβve all done it. But hereβs the thing: naming images for SEO matter way more than most people realize. As an SEO expert, Iβve helped dozens of creatives, coaches, and small business owners solve common problems like these and boost their site visibilityβ¦..
A Sneak Peek Inside My Showit SEO Course: Rank Higher, Stress Less
Youβve spent hours creating a beautiful Showit websiteβone that reflects your brand, showcases your work, and feels like you. But if your dream clients canβt find it on Google, whatβs the point? Thereβs a common myth that Showit websites canβt rank well on search engines. The truth? β¦.
SEO for Interior Designers: 7 Expert Tips to Boost Visibility
Ever poured hours into designing a stunning portfolio, only to realizeβ¦ nobody can find it on Google? Well, youβre not alone. As a Squarespace SEO expert, Iβve worked with dozens of creative business owners (including interior designers) whoβve faced the same struggle. The good news? With a few tweaks, your website can start attracting dream clientsβwithout all those tech headaches. Letβs take a look into 7 expert tips to boost your visibility and turn your website into a client magnet.
SEO Copywriting Checklist: How to Write Content that Ranks and Converts
Are you struggling to create content that ranks high in search engine results and drives conversions? Look no further than SEO copywriting. As an SEO consultant , I get this question a lot: How can you write content that attracts organic traffic and turns visitors into customers? In this blog post, I'll dive into the world of SEO copywriting and explore how you can write....
Podcast SEO Guide: Rank Higher on Google
Did you know podcasts are now one of the fastest-growing forms of media? And podcasting is one of the most effective tactics you could incorporate into your content strategy if you're running a small business β and it's also a lot of fun! Even if you're not the most outspoken person, it's one of the coolest, most laid-backβ¦.
Blogging on Squarespace: The Ultimate Guide for Small Business Owners
Are you a coach, creative, or other small business owner looking to enhance your online presence and attract more leads to your blog and website? Squarespace is a great option if you're in the process of deciding on platforms to build your website. As a credible website builder that offers elegant and user-friendly templatesβ¦
Expert SEO Tips for Coaches to Attract More Clients Online
If you want to rank higher on Google, having a strong online presence is key for coaches looking to attract more clients online. One of the most effective ways to achieve this is through search engine optimization (SEO). By optimizing your website and content for search engines, you can increase your visibility and reach a wider audience. As an SEO expert, I love helping my clients (who are mainly online coaches) improve their online search presence. I've been in the SEO world since 2016, so I have quite a bit ofβ¦
Common SEO Keywords for Photographers and Best Practices
If you are a photographer looking for more information about common SEO keywords you should be using on your website, youβre in the right place! As an SEO strategist for coaches and creatives, I love breaking down this aspect of digital marketing in an easy-to-understand way. I see so many photographers that are implementing SEO incorrectly...
5 Reasons Why SEO Content Marketing Is Impactful For Your Business
SEO content marketing is a powerful way to get your brand in front of ideal clients, especially online business owners who can work with people all over the world. Although creating SEO-focused content is not a difficult form of marketing to implement, many business owners donβt do it correctly. And the truth is that SEO and contentβ¦
Blog Post Writing Hack: How to Improve SEO and Easily Expand Your Content
Want to know how you can easily expand your blog post content so you have a bunch of topic ideas at your fingertips? Well keep on reading because youβre in luck! First off, letβs chat about the relationship between SEO and blog posts. SEO, or search engine optimization, is about making your website more Google-friendly so that you canβ¦
My Signature Squarespace SEO Framework
Curious what process I take my Squarespace SEO clients through? Keep on reading because Iβm breaking that down in this post as I go through my framework in depth. Side note: Although this post and my services focus on Squarespace SEO, my packages work for any website builder. Iβve had clients come to me that use Wordpressβ¦
6 Free Ways to Drive Traffic to Your Website
Itβs time to spill some truth: your website should be working for you - not just sitting in a lonely corner of the internet collecting dust (and cobwebs.) This means your website shouldnβt just be for show - it should be converting visitors into email list subscribers, social media followers, and even paying clients. Before it can do any of these thingsβ¦
6 Lessons From Publishing 100 Blog Posts
Over the past 3+ years, Iβve published 100 blog posts. Itβs so crazy to actually write that out on the page. Even though Iβve been blogging for a while, it wasnβt until a little over a year ago that I truly started to take blogging seriously. I started publishing more content each month and made my blog a priority over Instagram. Donβt get me wrong...
How to Identify the Perfect Blog Post Content for Your Online Business
Do you have a blog for your business? Chances are that if youβre reading this post itβs one of two thingsβ¦ Either youβre looking to start a blog and want to make sure youβre going at it the right way. Or maybe you already have a blog but want to spruce it up by being more intentional and specific about the types of content youβre adding to your website...
Have a Podcast for Your Business? Hereβs 4 Reasons to Ditch Your Show Notes
Adding show notes (bullet points about what youβve covered on your last podcast episode) to your website is a common practice among all types of content creators and business owners - but itβs actually costing you instead of helping you. I absolutely love this topic because SO many business owners with podcasts miss out on thisβ¦