When many business owners think of branding, they just think of their logo. But branding is so much more. With many different meanings put behind the word branding, it can be easy to become confused. Personally I think that there are three main components of branding: your brand design - your logo, color palette, and other design elements that make up your brand…

When it comes to designing websites, there are many options to choose from. The most common platforms are WordPress, Squarespace, and Wix. Having had experience with all three, I find Squarespace to be the best option for a small business or solopreneur.

If you're a DIY website designer, there are many aspects you need to take into account before you get started. You only have about 8 seconds to make a first impression, so you need to make them count. This blog post includes the most common mistakes I see DIY website designers making. Read below for tips to help you cut through the clutter to create a streamlined website.

Between your website, social media profiles, marketing materials and online programs you create, there's a lot of opportunities for your branding to either be on point or be a complete disaster. The key is consistency. That's basically the point of branding. You want people to be able to recognize pieces of your brand whenever they see it.

I'm so excited to share this branding package on the blog. My former coworker, Christine, came to me because she was ready to invest in the branding for her blog and personal training business. She's commonly known as Stodds, a shortened version of her maiden name, hence the name Sweat With Stodds. She wanted a logo and branding that was…

Are you constantly sending emails back and forth with your clients? The project typically starts off great and then goes south real quick? You're scrolling through email after email and can't seem to find what you're looking for? That's where a project management system comes in.

I never knew that I would fall in love with podcasts. I kept hearing more and more about podcasts in the freelancing world and it seemed like I was missing out on so much free value, so I decided to give them a listen. This was about a couple months before I left my 9-5 and now, I have no idea why I didn't start listening sooner…

When you first start researching SEO (search engine optimization), it can become overwhelming. Trust me...when I started working in SEO a couple years ago I had no idea what I was doing. Fast forward two years, and I was still reading through industry publications every single day to stay on top of it all.

When I found out that my friend Mackenzie had a blog, I was so excited to approach her about doing a logo and branding. Over on her blog, Learning to Live & Love, Mackenzie discusses her journey moving across the country to a new city, mental health, and other anecdotes. 

If you're not a designer, you might not know what a brand style board is. It's a document that showcases all the elements of your brand design and visually organizes the brand's style and identity. If you work with a graphic designer to put together a full branding package in the future, you'll most likely receive one.