SEO Lauren Taylar SEO Lauren Taylar

What Is an SEO Strategy?

Looking to add an SEO strategy to your marketing efforts? You’ve come to the right place.

First, what is SEO?


SEO, or search engine optimization, is the process of increasing your website’s visibility online. This refers to the organic results.


There are efforts you can do on-page (on your own website), such as optimizing images, title tags, and meta descriptions, and off-page (from third party websites) like links pointing to your website from another. As an SEO strategist for coaches and creatives, this is what I preach the most. What amplifies your on-page efforts are…

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SEO, Blogging Lauren Taylar SEO, Blogging Lauren Taylar

6 Top Blogging Tips for Photographers

If you’re a photographer, chances are that you have a website to showcase your services and portfolio. Maybe you’ve started a blog or maybe you’re on the fence. Just to be clear - no, blogging is not dead ;) Blogging for photographers is an effective way to increase the number of people coming to your website when you incorporate SEO, or search…

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SEO Lauren Taylar SEO Lauren Taylar

SEO for Web Designers: Why It Should Be Part of Your Packages

If you are a website designer in the online business space, chances are that you’ve heard of SEO, or search engine optimization. But as a website designer myself, I’ve been surprised at how overlooked SEO is. Honestly, it’s barely talked about since Instagram and Facebook are seen as the holy grail of marketing tools for coaches and service…

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Showit, SEO Lauren Taylar Showit, SEO Lauren Taylar

Is Showit Good for SEO?

As an SEO strategist, one of my specialties is giving business owners and entrepreneurs recommendations not only on SEO itself, but also on which platforms come with built-in SEO capabilities. Therefore, one thing I am asked quite frequently is, “Is Showit good for SEO?” My short answer is yes—Showit comes with a variety of features that have…

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SEO, Website Design Lauren Taylar SEO, Website Design Lauren Taylar

SEO Elements I Implement on Every Website and Why They’re Important

When I design websites for my clients, it’s extremely important for me that they will drive passive engagement—making SEO (search engine optimization) a top priority. I like to say that I’m not only a Squarespace and Showit website designer, but also an SEO strategist. As someone who worked in the SEO industry for 2 years, I first hand…

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SEO, Squarespace Lauren Taylar SEO, Squarespace Lauren Taylar

Squarespace Image Size: How to Resize & Optimize for SEO

Looking to optimize the images for your Squarespace website? You’ve come to the right place! And if you’re thinking, “Do I have to resize my photos before I upload them?” The answer is yes! As a Squarespace SEO strategist, this is something I see missing from a lot of websites for coaches and creative entrepreneurs like photographers. SEO…

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SEO Lauren Taylar SEO Lauren Taylar

6 Examples of Spammy SEO Tactics to Stay Away From

When it comes to SEO (search engine optimization), there’s a lot of information online. It can be overwhelming to research and hard to know what to believe and what sources are credible. As someone who worked in the SEO industry for 2 years working on billion dollar global brand accounts and celebrity accounts, it’s upsetting when I see…

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SEO Lauren Taylar SEO Lauren Taylar

What is SEO and How Does it Work?

If you landed inside this post, I’m guessing you’re wondering what SEO actually is? For starters, SEO stands for search engine optimization. In simple terms, SEO is about adjusting certain content and technical pieces of your website and blog to give it the best possible chance of ranking in Google. Many online business owners think it’s just about…

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SEO, Squarespace Lauren Taylar SEO, Squarespace Lauren Taylar

6 Reasons You Need SEO on your Squarespace Website

If you’re not familiar with SEO (search engine optimization), it’s how you optimize pages of your website to give it the best possible chance of ranking high up in the search results. Even if you’re not blogging (which is most impactful if you want to rank), here is why you should care… Disregarding SEO best practices can create a negative user…

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SEO, Squarespace Lauren Taylar SEO, Squarespace Lauren Taylar

How to Add Alt Text to Squarespace Images

Looking to add alt text to the images on your Squarespace website but don’t know where to start? No worries, this post breaks down what you need to know. What is alt text and why does it matter? Alt text, also known as "alt attributes" and “alt descriptions," is HTML code that is used to describe the function of an image. Alt tags are…

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