It's a given that words hold incredible power, and the same applies in digital marketing. With that in mind, the words you write to market your business usually fall under one of two categories: copywriting or content writing. I’ve been offering SEO strategy services since 2016, and I've noticed that many small businesses seem to confuse the two, more often than not. Some even thought that hiring a skilled copywriter should be prioritized over writing strictly content to create brand awareness and generate sales….

Having a strategy behind your Squarespace website is essential if you want your website to work for you. This is where using CTAs, also known as a call to action, comes into play. Basically, you’re leading someone to take a specific action. Strong CTAs on your website are crucial for conversions, and it’s just one piece of website strategy…