It's a given that words hold incredible power, and the same applies in digital marketing. With that in mind, the words you write to market your business usually fall under one of two categories: copywriting or content writing. I’ve been offering SEO strategy services since 2016, and I've noticed that many small businesses seem to confuse the two, more often than not. Some even thought that hiring a skilled copywriter should be prioritized over writing strictly content to create brand awareness and generate sales….