SEO Lauren Taylar SEO Lauren Taylar

What Is an SEO Strategy?

Looking to add an SEO strategy to your marketing efforts? You’ve come to the right place.

First, what is SEO?


SEO, or search engine optimization, is the process of increasing your website’s visibility online. This refers to the organic results.


There are efforts you can do on-page (on your own website), such as optimizing images, title tags, and meta descriptions, and off-page (from third party websites) like links pointing to your website from another. As an SEO strategist for coaches and creatives, this is what I preach the most. What amplifies your on-page efforts are…

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Squarespace, Portfolio Lauren Taylar Squarespace, Portfolio Lauren Taylar

Helen Kirkum: Squarespace Website Design

I’m so excited to showcase this project! Let me introduce my wonderful client, Helen…Helen founded Helen Kirkum Studio Limited in 2019, and is a London-based artist and designer whose work has garnered international acclaim. She is widely considered a pioneer of the hacked and deconstructed aesthetic within the sneaker industry, and in…

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Squarespace, Brand Design, Portfolio Lauren Taylar Squarespace, Brand Design, Portfolio Lauren Taylar

Sabi Kerr: Branding + Squarespace Website Design

I’m so excited to get into the behind-the-scenes of working with Sabi because this was a super fun branding and Squarespace website design project! This was also a special collaboration because I’d known Sabi for almost 2 years before working together. We met in a business coaching group program, and stayed in touch via Instagram. If you…

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Squarespace, Brand Design, Portfolio Lauren Taylar Squarespace, Brand Design, Portfolio Lauren Taylar

Elise Danielle: Branding + Squarespace Website Design

I’m so excited about this website and branding reveal because to be honest, it’s my new favorite portfolio piece. Not only was it a dream come true to help Elise with her branding and website re-design (I’d been following her for over a year), but it was just SO much fun bringing this project to live. So some backstory. Elise a business mentor & success…

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Squarespace Lauren Taylar Squarespace Lauren Taylar

Squarespace Secondary Navigation: How to Add a Button

One of the things I love about Squarespace is that it’s super easy to add a button to your navigation. No coding is necessary. This is done through the secondary navigation, which gives you the option to change the style. Here is an example…Note: Not every template in Squarespace 7.0 has the secondary navigation feature. To check to see what…

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Squarespace, Brand Design, Portfolio Lauren Taylar Squarespace, Brand Design, Portfolio Lauren Taylar

Namaste Photography: Branding + Squarespace Website Design

Taylor of Namaste Photography is a wedding, couples and family photographer based in New England. Before working together, she felt lost about her website. She had a vision for what she wanted, but after years of trying to do it herself, she was drifting further away from it. She felt like her DIY website was lacking emotion and cohesiveness…

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Squarespace Lauren Taylar Squarespace Lauren Taylar

4 CTA Mistakes You’re Making on Your Squarespace Website

Having a strategy behind your Squarespace website is essential if you want your website to work for you. This is where using CTAs, also known as a call to action, comes into play. Basically, you’re leading someone to take a specific action. Strong CTAs on your website are crucial for conversions, and it’s just one piece of website strategy…

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