Please note that this post contains affiliate links and any sales made through such links will reward me a small commission – at no extra cost for you :)

I’m excited to dive into this website transformation for the wonderful Lauren Mincy-Vu.

I worked with Lauren of Laurilyn Floral Designs (formerly Laurilyn Farms) back in early 2019 to rework her website. She was early on in her business, and so was I.

Three years later, she came back for an overhaul. Her business was booming, and I had reached new levels in mine as well.

I was beyond pumped to get my hands on her website redesign because just as much as she felt disconnected from the old version of her business, I knew that with my experience I could deliver her a much more gorgeous website.

I can’t put into words how much it means when a client comes back for a second time. Especially someone as genuine and kind as Lauren.

In fact, Lauren was my second client to re-hire me for a website overhaul. It’s not something I take lightly.

More about Lauren…

Laurilyn Floral Design offers floral design for weddings and events, serving Indiana and beyond. She uses locally grown flowers when possible.

She is passionate about providing clients with designs they’ll be in love with. Her super power is talking clients through the process, answering all their questions, and being transparent about pricing.

Step 1: Visual branding

Lauren wanted a completely new look - new fonts, colors, and logo.

She liked the simplicity and no-fluff feel of a monogram style logo, but she also liked the floral elements of the old logo.

We chose Butler Medium with Montserrat for the main logo fonts and included a light blue watercolor floral graphic.

She wanted the new branding and website to feel fun, creative, and happy. I paired some cute wedding graphic icons with more watercolor graphics for the branding.

In terms of colors, she wanted rich tones that were contrasting, yet soft. Lauren was drawn to blue and teal shades, which complimented a golden tone as well.

This was the style board that was put together.

Step 2: Website Design

Lauren’s old website didn’t clearly represent her current business since there had been so many changes over the past few years.

Her team had grown, she wanted the visuals to reflect her authentically as a person, and the website needed to showcase more photos of her work.

We ended up adding more pricing details to be more transparent about the investment. We also added a page for resources that included fun Reels from Instagram that provided tips for brides.

With Lauren’s project, we switched her online home from Squarespace to Showit (affiliate link). This allowed for so much more flexibility and creativity with the design and layout.

Before and after photos!

Below are before and after screenshots of the home, about, and work with me pages.

Here is her homepage…

Here is her about page…

Here is her services page…

Here is her pricing page…

Step 3: Website launch

On launch day, I gave Lauren a video recorded walkthrough of the website after connecting the domain in the backend, and ta-da! The website was live!!

This was such a labor of love, and I’m so grateful Lauren entrusted me a second time to bring her vision to life.

If you’re in Indiana, I highly recommend you check out Laurilyn Floral Design for your wedding! This woman is not only extremely talented, but she is a super kind soul.

Here is what Lauren had to say about working together…

“Lauren is passionate and dedicated to making your website what you want and need for your business. She made me feel very comfortable, answered all my questions and had very helpful insight into what I needed and didn't need my website to do and be.

She is always so flexible, helpful, super excited, so organized and fun! Not to mention an amazing designer!

The new website definitely feels more authentic to my brand. It is super useful for my clients and will connect me with my ideal clients.

If you’re considering working with Lauren, do it! Next level the shit out of your website with Lauren!!!”

View the live website!

Are you looking for a website overhaul like Lauren?

I’d love to connect and learn more about your business! Click the link below to view my packages and set up a free consultation!