I had a discovery call with a business coach who was convinced she needed a complete website redesign. Her site was only 18 months old, looked professional, and was performing reasonably well. But her traffic had plateaued and she wasn't getting the inquiry forms she wanted. "I think the design is the problem," she told me. "Maybe if it looked more modern, more people would reach out."…

I've gotten several panicked emails from clients who were ranking on page 1 for years, only to hire a designer for a redesign and lose all their rankings overnight. The worst part? In each scenario, the client was told by the designer that they "knew how to do SEO."  And by spending 30 seconds looking at their new websites, I could tell that was far from the truth….