Also commonly known as secondary logos, alternative logos (or alternate logos) are a must-have for your business. In this post, I’ll be covering exactly what they are, why you need one, and how you can use one to promote and grow your business while maintaining consistent branding. (And, psst...having one is one of the easiest ways to do both!)…

I’m so excited to showcase this project! Let me introduce my wonderful client, Helen…Helen founded Helen Kirkum Studio Limited in 2019, and is a London-based artist and designer whose work has garnered international acclaim. She is widely considered a pioneer of the hacked and deconstructed aesthetic within the sneaker industry, and in…

The homepage of your website is arguably the most important. Not only is it usually the first page your audience sees, but it’s also the page that decides whether they connect with you further (by exploring other pages, checking out your socials, subscribing to your email list, etc…) or click away without giving your business a second thought. As a…..

Congratulations - you’ve done it! You (perhaps with the help of an amazing Squarespace and Showit website designer) have completed, and are ready to launch, the website of your dreams. Trust me...I know just how much of an accomplishment this is. It’s not only a culmination of hours of hard work and passion, but an exciting step in your…

One common mistake I see as a Squarespace and Showit website designer is how many business owners disregard adding a 404 page on their website. Your reaction to this is likely one of two things: “OMG! How could anyone NOT have a 404 page?!” OR “Um...what even is a 404 page (and why do I need it?!)” If your reaction was the latter, don’t…

If you are planning to DIY or outsource your business website, it’s likely that you’re going to need a variety of photos in order to make the best possible impression on your visitors. And, as a Squarespace and Showit website designer, I know ALL the ins and outs of what is important to feature on your website so your photos give visitors heart eyes…

Over the past 3+ years, I’ve published 100 blog posts. It’s so crazy to actually write that out on the page. Even though I’ve been blogging for a while, it wasn’t until a little over a year ago that I truly started to take blogging seriously. I started publishing more content each month and made my blog a priority over Instagram. Don’t get me wrong...

I always make sure I have a TON of tools and resources at my disposal for creating business websites (after all, I have a career as a Squarespace and Showit website designer!) Today, I’m sharing some of my favorites that I use almost every week (or even every day) to run my business. Canva is one of my all-time favorite tools for creating social…

Do you have a blog for your business? Chances are that if you’re reading this post it’s one of two things… Either you’re looking to start a blog and want to make sure you’re going at it the right way. Or maybe you already have a blog but want to spruce it up by being more intentional and specific about the types of content you’re adding to your website...

Providing social media icons on your website for easy access by visitors is SUPER important. Not only does it make the process of finding your social media pages easier for the users on your website, but it also helps you gain followers and maintain a dialogue between yourself and potential clients even when they aren’t on your website! If…

I’m so excited to get into the behind-the-scenes of working with Sabi because this was a super fun branding and Squarespace website design project! This was also a special collaboration because I’d known Sabi for almost 2 years before working together. We met in a business coaching group program, and stayed in touch via Instagram. If you…

Back in May 2019, I made the decision to start offering 1:1 SEO services. It was exciting but also a little overwhelming because I had to design my packages from scratch. Whereas there are many website designer courses that walk through how to package your services, there didn’t seem to be many resources for SEO strategists. Nonetheless…

Adding show notes (bullet points about what you’ve covered on your last podcast episode) to your website is a common practice among all types of content creators and business owners - but it’s actually costing you instead of helping you. I absolutely love this topic because SO many business owners with podcasts miss out on this…

A sidebar (the strip of extra content on either the left or right side of a page on a blog) is extremely valuable to your website - and, if you don’t already have one, now is the time to create one! You can see mine on the right of this screen ;) As a Squarespace and Showit website designer, I’ve designed many sidebars for my clients. Whether you…

As a Squarespace website designer who places a heavy focus on SEO, the bounce rate of my website is something I keep in mind while designing. In short, bounce rate is the rate of people who visit your website’s home page (or another page) and immediately leave your website without visiting any other pages (essentially bouncing!) You can…

As a service-based business owner, you didn’t build (and aren’t continuing to run) your website for fun. You want it to help you land clients! However, it can be somewhat of a guessing game for newbie business owners to figure out exactly what aspects of their website are boosting their business – and what they should be adding in order to make…

Getting started with SEO can be very overwhelming at first. You don’t know where to find the best information and half the time, it feels like you’re reading a foreign language. Trust me, I’ve been there. When I got my job at an SEO agency, it took me months to actually learn what the heck I was doing and why it mattered. Unfortunately, I didn’t have the…

Not sure if you’re ready to invest in a professional website designer for your online business? You’re in luck! I’m breaking down the key aspects to be aware of when considering hiring a designer. This post is specifically for coaches, creatives and other service providers who are ready to go all in and invest $4-8K on website design…