5 Fun Ways to Celebrate a Website Launch
Congratulations - you’ve done it! You (perhaps with the help of an amazing Squarespace and Showit website designer) have completed, and are ready to launch, the website of your dreams.
Trust me...I know just how much of an accomplishment this is.
It’s not only a culmination of hours of hard work and passion, but an exciting step in your entrepreneurial journey. Your brand is finally going to have its own home on the web!
And, that calls for celebration!
Today, I’m detailing all the best ways to celebrate a website launch, leading up to it, and when the website actually goes live!
1. Hype it up before it launches
The first way to celebrate a website launch like a pro is to hype it up well before it launches.
You can’t expect people to be excited about your website if they 1) don’t know about it, or 2) aren’t expecting it to be amazing!
For this reason, you should spend plenty of time before your website launches hyping it up.
Even if you don’t want to give away exactly what you’re doing, you can still hype up your launch by saying something like “An exciting addition to my brand is coming soon!” or something of the sort on social media.
This will let your audience know that something is in the works, and ensure they are on the lookout for something new from your platform.
2. Create fun graphics with mockups
Creating cute mockups is also a great way to give your audience a sneak peek into how phenomenal your new website looks in a way that’s easy to share on social media platforms like Instagram - without giving away too much.
“Wait a minute,” you might be thinking. “A mockup sounds great, but I don’t have the software (or Photoshop skills) to make one that’s worth sharing.”
That’s why I recommend SmartMockups.com for creating quality mockups for your website.
It features HUNDREDS of mockup templates for t-shirts, phone screens, computer screens, and more, that simply require you to upload your desired photo (like a screenshot of your website’s homepage) and does the rest for you!
As a Squarespace and Showit website designer, I love using it to create amazing mockup graphics for my clients’ websites as well as my own.
It not only saves me time, but money, too.
I can then post these graphics on Instagram or Facebook in order to create excitement for my website while sticking to my aesthetic!
If SmartMockups.com isn’t your thing, Etsy is also a great resource for finding inexpensive mockup templates that can be easily edited in Canva and posted to Instagram or Facebook.
A quick search with the term “website mockup template” will return plenty of great options.
3. Talk about it on your social media platforms
Yes, you read that right. Don’t just post about your website - talk about it, too.
Simply speaking about your excitement for your launch (and all your website has to offer) on Instagram or Facebook lives is a great way to build anticipation for your website before it launches amongst some of your most loyal audience members.
Think about it - the same people who tune into your lives are going to be the same people who are itching to check out your website as soon as it launches.
As an incentive, you can also offer more, exclusive information about your website to those listening to your lives, such as an exact launch date and time or a special feature of your site that you haven’t yet disclosed.
4. Send the announcement to your email list
One of the best ways to get the most out of your email list is to make sure you’re promoting as much as possible through it - including something as important as your website.
It doesn’t need to be anything fancy or a long drawn out email, but it’s worth sending an email about to build some excitement.
You can put a teaser at the top of the email such as “Exciting announcement at the bottom!” to make sure your audience sees your big news.
And you can also create an email dedicated to your new website launch. Your community will be so excited to check out your new online home.
If your website got a huge facelift, chances are that people will buy a digital product from you or maybe even schedule a call to discuss investing in your premium packages.
5. Offer a flash sale on your digital products or programs
One last way to celebrate a website launch is to offer a flash sale on your digital products or programs that corresponds with your website’s launch date.
This will not only help people remember your website launch (after all, who forgets about a sale?!) but is also a great way to give back to your audience in celebration of your launch.
Remember, your website launch shouldn’t only be your celebration - it should be a celebration of your entire brand, which includes your audience and loyal customers.
Without them, it wouldn’t be happening!
As a Squarespace and Showit website designer, I’ve helped a client or two celebrate a website launch over the years. To be honest, it’s one of my favorite parts about my job!
I love seeing a client celebrate something that is going to represent and further their brand, and knowing I’ve helped them make it happen.
If owning a website that perfectly embodies your brand and works for you is the next step in your business plan, I encourage you not to go it alone!
I offer both Squarespace and Showit website design services that will ensure you end up with a website you will WANT to promote - and might never stop celebrating.
Be sure to check out my services page below for more info about what I do and how I can help your brand look its best online.
Until then, check out more of my blog posts in order to learn more about everything websites and branding!🤍
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