The websites that appear on the first page of results when you search a term on Google (and therefore get exponentially more clicks than websites that don’t) aren’t random—and, despite what you may think, it is possible to get your website to appear there for popular search terms. The magic (AKA technical engineering) behind this is…

I have been a website designer (specifically, a Squarespace website designer) for more than 4 years now—and one of my most-asked questions is why I specialize in Squarespace websites (as opposed to WordPress, Shopify, etc…) The short answer? Because both I and my clients love it. The long answer is going to be much longer than a sentence…

When I design websites for my clients, it’s extremely important for me that they will drive passive engagement—making SEO (search engine optimization) a top priority. I like to say that I’m not only a Squarespace and Showit website designer, but also an SEO strategist. As someone who worked in the SEO industry for 2 years, I first hand…

Want to know how you can easily expand your blog post content so you have a bunch of topic ideas at your fingertips? Well keep on reading because you’re in luck! First off, let’s chat about the relationship between SEO and blog posts. SEO, or search engine optimization, is about making your website more Google-friendly so that you can…

Keywords are a very important aspect of SEO. If you’re not familiar with this branch of digital marketing, SEO stands for search engine optimization. You can learn more about the basics of SEO here, but in simple terms it’s the process of making your website Google friendly so you can appear in the top search results. As a Squarespace SEO strategist..

I have been a Squarespace and Showit website designer for 3 years now, and one of my favorite types of clients to recommend the Squarespace website building platform to is photographers. Squarespace has numerous features that are beneficial to photographers, making it a great choice for any who are looking to launch or revamp their...

Curious what process I take my Squarespace SEO clients through? Keep on reading because I’m breaking that down in this post as I go through my framework in depth. Side note: Although this post and my services focus on Squarespace SEO, my packages work for any website builder. I’ve had clients come to me that use Wordpress…

It’s time to spill some truth: your website should be working for you - not just sitting in a lonely corner of the internet collecting dust (and cobwebs.) This means your website shouldn’t just be for show - it should be converting visitors into email list subscribers, social media followers, and even paying clients. Before it can do any of these things…

One common mistake I see as a Squarespace and Showit website designer is how many business owners disregard adding a 404 page on their website. Your reaction to this is likely one of two things: “OMG! How could anyone NOT have a 404 page?!” OR “Um...what even is a 404 page (and why do I need it?!)” If your reaction was the latter, don’t…

Over the past 3+ years, I’ve published 100 blog posts. It’s so crazy to actually write that out on the page. Even though I’ve been blogging for a while, it wasn’t until a little over a year ago that I truly started to take blogging seriously. I started publishing more content each month and made my blog a priority over Instagram. Don’t get me wrong...

Do you have a blog for your business? Chances are that if you’re reading this post it’s one of two things… Either you’re looking to start a blog and want to make sure you’re going at it the right way. Or maybe you already have a blog but want to spruce it up by being more intentional and specific about the types of content you’re adding to your website...

Back in May 2019, I made the decision to start offering 1:1 SEO services. It was exciting but also a little overwhelming because I had to design my packages from scratch. Whereas there are many website designer courses that walk through how to package your services, there didn’t seem to be many resources for SEO strategists. Nonetheless…

Adding show notes (bullet points about what you’ve covered on your last podcast episode) to your website is a common practice among all types of content creators and business owners - but it’s actually costing you instead of helping you. I absolutely love this topic because SO many business owners with podcasts miss out on this…

As a Squarespace website designer who places a heavy focus on SEO, the bounce rate of my website is something I keep in mind while designing. In short, bounce rate is the rate of people who visit your website’s home page (or another page) and immediately leave your website without visiting any other pages (essentially bouncing!) You can…

Getting started with SEO can be very overwhelming at first. You don’t know where to find the best information and half the time, it feels like you’re reading a foreign language. Trust me, I’ve been there. When I got my job at an SEO agency, it took me months to actually learn what the heck I was doing and why it mattered. Unfortunately, I didn’t have the…

After all the time and energy you’ve invested into your Squarespace website, the last thing you want is for it to lack security. Lacking the proper SSL security can leave your website vulnerable to hackers and impersonators who not only threaten the safety of your website, but also threaten the safety of your customers and clients and their person…

If you are currently blogging with Squarespace, you’re likely always on the hunt for ways you can optimize your site on all devices and get more views via search engines like Google. One lesser-known (but fantastic) option for optimizing your Squarespace website and blog on mobile devices is AMP, which stands for Accelerated Mobile Pages. What…

If you’re here, it probably means you’re getting serious about blogging. Because the hard truth is that without doing keyword research, there’s a high chance your blog content will never get seen by the people who need it most. That’s right - without SEO (search engine optimization), your posts will be floating out in the abyss of the interwebs. If you…