Branding Lauren Taylar Branding Lauren Taylar

What is an Alternative Logo and Why Should You Have One?

Also commonly known as secondary logos, alternative logos (or alternate logos) are a must-have for your business. In this post, I’ll be covering exactly what they are, why you need one, and how you can use one to promote and grow your business while maintaining consistent branding. (And, psst...having one is one of the easiest ways to do both!)…

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Brand Design Lauren Taylar Brand Design Lauren Taylar

7 Essentials to Create a Brand Style Board

If you're not a designer, you might not know what a brand style board is. It's a document that showcases all the elements of your brand design and visually organizes the brand's style and identity. If you work with a graphic designer to put together a full branding package in the future, you'll most likely receive one. 

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