It’s time to spill some truth: your website should be working for you - not just sitting in a lonely corner of the internet collecting dust (and cobwebs.) This means your website shouldn’t just be for show - it should be converting visitors into email list subscribers, social media followers, and even paying clients. Before it can do any of these things…

One common mistake I see as a Squarespace and Showit website designer is how many business owners disregard adding a 404 page on their website. Your reaction to this is likely one of two things: “OMG! How could anyone NOT have a 404 page?!” OR “Um...what even is a 404 page (and why do I need it?!)” If your reaction was the latter, don’t…

Over the past 3+ years, I’ve published 100 blog posts. It’s so crazy to actually write that out on the page. Even though I’ve been blogging for a while, it wasn’t until a little over a year ago that I truly started to take blogging seriously. I started publishing more content each month and made my blog a priority over Instagram. Don’t get me wrong...

Do you have a blog for your business? Chances are that if you’re reading this post it’s one of two things… Either you’re looking to start a blog and want to make sure you’re going at it the right way. Or maybe you already have a blog but want to spruce it up by being more intentional and specific about the types of content you’re adding to your website...

Back in May 2019, I made the decision to start offering 1:1 SEO services. It was exciting but also a little overwhelming because I had to design my packages from scratch. Whereas there are many website designer courses that walk through how to package your services, there didn’t seem to be many resources for SEO strategists. Nonetheless…

Adding show notes (bullet points about what you’ve covered on your last podcast episode) to your website is a common practice among all types of content creators and business owners - but it’s actually costing you instead of helping you. I absolutely love this topic because SO many business owners with podcasts miss out on this…

As a Squarespace website designer who places a heavy focus on SEO, the bounce rate of my website is something I keep in mind while designing. In short, bounce rate is the rate of people who visit your website’s home page (or another page) and immediately leave your website without visiting any other pages (essentially bouncing!) You can…

Getting started with SEO can be very overwhelming at first. You don’t know where to find the best information and half the time, it feels like you’re reading a foreign language. Trust me, I’ve been there. When I got my job at an SEO agency, it took me months to actually learn what the heck I was doing and why it mattered. Unfortunately, I didn’t have the…

After all the time and energy you’ve invested into your Squarespace website, the last thing you want is for it to lack security. Lacking the proper SSL security can leave your website vulnerable to hackers and impersonators who not only threaten the safety of your website, but also threaten the safety of your customers and clients and their person…

If you are currently blogging with Squarespace, you’re likely always on the hunt for ways you can optimize your site on all devices and get more views via search engines like Google. One lesser-known (but fantastic) option for optimizing your Squarespace website and blog on mobile devices is AMP, which stands for Accelerated Mobile Pages. What…

If you’re here, it probably means you’re getting serious about blogging. Because the hard truth is that without doing keyword research, there’s a high chance your blog content will never get seen by the people who need it most. That’s right - without SEO (search engine optimization), your posts will be floating out in the abyss of the interwebs. If you…

If you’re active on Instagram, you know how hard it is to choose just one link to feature in your bio (ESPECIALLY if your account is for your business.) There are TONS of links you want to promote, from your website’s landing page, to free downloads, to your latest blog post, to your email list sign-up. So, when you can only showcase ONE link, how is an…

If you’re using blogging as a marketing strategy for your small business (here’s 7 reasons why you should), you need to consider how both your dream clients and Google are reading your blog posts. Google takes user experience into account, so how you set up your blog posts visually affects SEO and ranking. Have no idea what SEO, or search…

Today, I’m breaking down how I went from 0 traffic to 5000+ pageviews a month. Specifically, I had 36,000 pageviews in the last year - a 192% increase from the year prior. Crazy, right?! And guess what...it’s all from blogging combined with SEO (search engine optimization). In this post, I want to break down my journey to this point because I know it…

If you use Squarespace to host your business’s blog (which you totally should, BTW…) you should also be taking advantage of Squarespace categories and tags. Not only do they help organize your website for your own reference, but they also make it SO much easier for visitors and Google to navigate your site - which is one of the most crucial…

As an entrepreneur, there’s going to come a time when you realize that you can’t be everywhere at once - and that having a podcast, blog, YouTube channel, AND an social media presence can quickly become overwhelming. How can you possibly come up with different content for each different platform every single month? I hate to break it to…

If you’ve been blogging with Squarespace or thinking about starting your blog, you may have wondered about the importance of comments. It’s a blog setting that many business owners gloss over, which is why I’m putting together this post as a resource. Comments might seem insignificant, but in this post I’m breaking down why comments are…

If you’ve read my past blog posts, you know how much I stress that you should be blogging for your business. (Hint: It’s a lot.) A blog is great for creating long-lasting content that attracts potential clients by giving them value before they ever officially start working with you, building trust and a positive rapport from the very beginning of your…