3 Signs You Need to Hire a Squarespace SEO Expert

March 26, 2021 Lauren Taylar

Getting started with SEO can be very overwhelming at first.

You don’t know where to find the best information and half the time, it feels like you’re reading a foreign language.

Trust me, I’ve been there.

When I got my job at an SEO agency, it took me months to actually learn what the heck I was doing and why it mattered.

Unfortunately, I didn’t have the best onboarding experience, which is why I tried to read up on SEO as much as I could in those early stages at my job. I spent 30 minutes to an hour each day reading SEO articles so I could fit all the pieces together.

If you’re starting to freak out a little bit, don’t worry :)

That’s why I built out SEO Strategy Simplified (my signature course) and my 1:1 done-for-you SEO serivces.

I want to skip all that nonsense so you only digest what you actually need to know.

Because the truth is that you can go down the rabbit hole of reading everything online but not know how it applies to your actual business.

So hopefully this blog post will shed some light on when you should seek help and invest in the help of a Squarespace SEO expert.

While this post title is specifically aimed at Squarespace, these points are applicable to anyone on any website builder.

1. You want to start a blog but you don’t know what content to create

To start off, I want to make this very clear.

For online business owners and solopreneurs, blogging and SEO go hand in hand.

Without blogging, your health coaching or copywriting website will never reach page 1 of Google (unless you’re strictly location based).

Now there are definitely some foundational pieces that you want to have in place for your website before you start blogging.

Because that is going to set you up for success long term and enhance your blogging efforts.

And if you’re starting a blog on your website, you need to be strategic about the kinds of content you’re going to create.

You can’t just slap a blog post up and make a wish on some fairy dust.

I wish it were that easy!

You have to be extremely intentional about it.

Because here’s the truth - most online business owners are not blogging with intention.

This leads me to my next point…

2. You’re blogging but not seeing any increase in traffic

Before I go into this, it’s important to note that getting found in Google can take 3-6 months when you’re starting from scratch.

And within those 3-6 months, I would suggest at least 2 blog posts a month that are 1,000+ words. If you can post 4 or more times a month, even better.

But there is no one exact metric to look out for. It all depends on your website, blog content, and the keywords you’re trying to rank for.

But from my experience and my clients’ experience, that is what is recommended.

You want to keep your website fresh and updated with new content, which is why 2 posts a month is what I would consider the minimum.

You might be thinking, wow 6 months is a really long time.

Here’s the thing...SEO is not a short term strategy.

You have to be in it for the long haul.

But it’s so worth it because it puts you in front of people that are actively searching for your services, grows your email list on autopilot, and helps you sell your passive offers with more ease!

Chances are if you’re not seeing any increase in traffic from Google after 6 months, this is why…

You’re not using the exact words and phrases in your content that people are typing into the Google search bar.

I promise you it’s that simple.

But so many business owners get this wrong.

I come across countless business blogs where the posts are written like a journal or diary entry.

The focus is on them, not on how this piece of content is going to benefit the reader.

I hope that makes sense!

Because this is a huge shift my clients and course students have to undergo.

And that’s where getting extreme clarity on how your content directly correlates to your offers comes into play.

From there, the next step is keyword research.

Basically, this is data that shows the specific phrases (ie keywords) that people are typing into Google, how many people are searching for it each month, and how difficult it is to actually rank on page 1 for that keyword.

I personally love using Ubersuggest and Keywords Everywhere.

When you identify those keywords, you can use them in your blog post title and throughout your blog post content.

That shows Google that your content directly relates to that keyword.

Make sense?

3. You want to make podcast content searchable in Google

I want to make this very clear...

If you are adding bulleted podcast show notes to your website for every episode you release, you are wasting precious SEO juice!

Why?

Show notes are extremely thin and don’t add any value to your website
They’re not long enough to rank in Google
Most podcast episode titles are conversational (ie not optimized for Google) so they’re set up to fail

Think about this…

If each solocast you do is between 20 and 30 minutes, that’s at least 1-2 long form blog posts.

And all of that audio content is hidden from Google.

Really stop and think about that for a moment.

Through repurposing that content into written format on your website and optimizing it for Google, aligned clients and customers will find you day in and day out.

People consider podcasts searchable inside iTunes and Spotify but I don’t agree with that.

For it to truly be searchable, you’d want it transcribed into a blog post for Google or originally recorded into video format for YouTube.

If you want to harness the power of all that audio content that you recorded, then you should consider investing in an SEO expert.

Do you feel like you fall into one of these categories? If you’re nodding your head on the other side of the screen, then take this as a sign to look into support from a Squarespace SEO expert. I work with powerhouse coaches, creatives and consultants to improve their visibility through Google so they can reach more people and increase their sales.

P.S. I’ve also worked with clients who have Wordpress, Showit, Wix and Weebly websites.

Looking for more Squarespace SEO tips? Check out these blog posts: