SEO for Copywriters: What You Need To Know
As a copywriter for coaches, creatives, and other small business owners, I’m sure you have quite a few questions when it comes to SEO (search engine optimization)…
"How do I find SEO keywords?"
"How do I rank my clients for a particular keyword?"
"What happens after my clients get ranked for a keyword"?
Before I answer these questions, you might think that ranking on Google alone gets the job done. Well, this isn't completely true.
Beyond ranking on Google and other search engines, what happens after the click?
Would you call a simple rank on Google success if it doesn't convert into sales?
Ermm, Nah.
Remember, you're writing for people.
So to succeed, you need to create optimized content that persuades, solves a problem, and appeals to your audience.
This is why you need to have the best tools at your fingertips, and guess what?
I have tons of resources to get you started and keep you going if you’re an aspiring or established copywriter looking to learn more about SEO. As an SEO expert, I’ve worked with dozens of business owners to optimize their Squarespace, Showit, and Wordpress websites.
Now, let's answer those burning questions, shall we?
What is SEO copywriting?
Simply put, SEO copywriting is the act of writing keyword-optimized copy that appeals to a target audience.
To achieve this, you would need to conduct proper keyword research and get into your audience's mind as it relates to your product or service.
SEO copy should be useful, valuable, and compelling to the user to take action.
Is copywriting the same as SEO?
It is no surprise that SEO and copywriting are becoming increasingly crucial to marketing strategies.
Copywriting is the act of writing content to make a user take the desired action.
On the other hand, SEO involves improving the quantity and quality of web traffic to a website from search engines.
Now, when you fuse SEO and copywriting, you'll have a piece that's persuasive, easy-to-read, searchable, and informative.
As butter is to bread, so is copywriting to SEO. They simply complement each other.
If SEO ensures that your content ranks high on search engines, copywriting will ensure that it communicates to your user.
SEO for copywriting brings visibility and puts that visibility to good use. It drives the user to take action!
Let's just say these two were meant to be.
Do you need to know SEO to be a copywriter?
For any aspiring copywriters - the answer is no, you don't. SEO knowledge is not a must-have.
However, knowing the basics will come in handy. It’ll make your things easier in terms of expanding your services.
But it’s by no means a necessity. You can sign up for my free SEO workshop here to top up your SEO knowledge tank.
How do I find SEO keywords?
As an SEO copywriter, Google will always keep you on your toes with various algorithm updates. But one thing that remains consistent for those looking to optimize websites for search is keyword research.
Keyword research tools can give you more keyword options based on your ideas. Here are some hubs where you can find SEO keywords. Let's call them the SEO keywords Haven, shall we?
Ubersuggest
Ubersuggest ranks number 1 on my list of keywords haven.
It is most commonly used for keyword research, and it is popular for its free features. Also, Ubersuggest has a low-cost subscription and easy to use dashboard. Even SEO newbies can find their way around the platform without help!
GrowthBar
If you are looking for an easy-to-use and affordable SEO tool, then GrowthBar is your go-to tool. Since its inception in 2020, Growthbar has captured SEO strategists with its amazing Content Generator tool feature.
It works like magic! Once you enter any keyword, GrowthBar's super AI will instantly create a content outline for you that shows you exactly what to write to rank fast.
As expected, the tool is modern. I mean, it just came on board in 2020. How modern can modern get, right? It is also fun to use and more affordable than most alternatives.
LongTailPro
If you are an expert in delving into things that others are yet to discover, then you would need LongTailPro.
It is especially known for its comprehensive keyword research tool. This tool can generate thousands of valuable long-tail keywords to help you outrank your competition.
The research for keywords never really ends, and for this reason, you need to use powerful software like LongTailPro to uncover those long-tail phrases that others have not discovered yet.
Other SEO keyword havens include:
Keywords everywhere
SE ranking
SEO PowerSuite
Serpstat
Semrush
Mangools
Ahrefs. etc.
SEO Tips for Copywriters
Here are some best practices to be aware of…
Don't keyword stuff
Some writers focus on writing for search engines instead of their audience who read their posts. Keyword stuffing doesn't work, and of course, Google is smart.
If you jam many keywords into your content, you'll get garbage copy that doesn't read well or help your rankings.
So be careful. You have to write content that is informative, authoritative, and useful.
Imagine stuffing this article with "SEO for copywriters" in every subheading and paragraph.
Would you keep reading? I think not!
Every page should have a unique keyword
What is your content aim? Informational or commercial?
This would determine the uniqueness of your keywords and their intent. Simply stick to it.
Don't be found making rounds without staying on the lane of your unique keyword.
Focus on the user and create compelling copies
Trust me - your audience can tell if copy resonates with them. Remember, you are not writing to a robot but humans with emotions.
Provide valuable, high-quality, and original content on your site, and Google will make you smile with high rankings.
To do this, write a great piece, reach out to people for links, and make it actionable. Don't just tell your audience what steps to take. Show them how to do it.
Tutorial-based content with "how-to" instructions performs well. Your goal is to connect with your users while ensuring that your content ranks.
You must find the balance.
Conclusion
When it comes to learning SEO for copywriters who want to expand their skill set, I promise it’s not hard to get started. As a copywriter, you have already honed the art of convincing and compelling users to take action.
However, success as a copywriter is more than just fancy words. You need a coercive strategy that places you as a professional in your field.
This is where I come in.
As a website designer and SEO strategist, I can help you craft content marketing strategies that help you stand out and make sales.
If you are ready for a rock-solid online presence, click below, and let's go for a ride.
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