4 CTA Mistakes You’re Making on Your Squarespace Website
Having a strategy behind your Squarespace website is essential if you want your website to work for you.
This is where using CTAs, also known as a call to action, comes into play. Basically, you’re leading someone to take a specific action.
Strong CTAs on your website are crucial for conversions, and it’s just one piece of website strategy.
With all the distractions and short attention spans these days, you need to tell people what to do and where to go.
Here are the top 4 CTA mistakes I see online business owners making on their Squarespace website.
1. Not including a CTA at the bottom of every page
Every single main page of your website needs a call to action.
Once a site visitor reaches the bottom of a page, where should they go next?
The last thing you want is someone getting to the bottom of a page and being stranded there.
Even though site visitors can access pages from the top and bottom navigation, it’s up to you to guide them along the site visitor journey.
Identifying your site journey
What is the goal of your website?
Is it have someone fill out a form?
Is it to have someone set up a call?
Is it to grow your email list?
Let’s say you want to book out your 1:1 services.
Your website might lead someone like this: homepage - about - testimonials - services - contact.
The calls to action on your website need to lead the site visitor to each of the next step.
In this example, your call to action on your about page would lead to testimonials, then at the bottom of your testimonials page your call to action would be your services page, and so on.
Got it?
2. Providing too many options
While it’s fine that you can have multiple calls to action on a page, they should only lead to one destination.
The reason you only want to direct site visitors to one place is because it eliminates decision making.
Providing too many options is overwhelming.
Think about it…wouldn’t you rather have 1 choice instead of 5?
Your goal is to make the decision of where to go next stupid simple.
If you have a longer page, say your services page, you could have a few calls to action in strategic places on the page:
after your packages
after a testimonial
at the bottom
You may be asking, what about my homepage?
Your homepage is the exception to this because it’s meant to provide a preview of the other pages with a call to action leading to those individual pages.
So including various calls to action to your other pages is highly recommended. The reason is because you’re allowing them to “choose their journey” while still getting direction from you.
3. Using text links instead of button links
Almost every single link on your website should be a button.
Statistics show that button links have a much higher conversion rate than text links.
This is because they stand out against paragraphs of text. Button links with a solid fill and a pop of color are most impactful.
You also want to make sure that the text inside the button contrasts with the button itself. The button link loses its effectiveness if the text isn’t easily readable.
A good rule of thumb if you have a light color button, use a dark color like black. If it’s a bright or dark color button, use a light color like white.
4. Not using your client’s language or mentioning a transformation
I’m sure you’ve gone to a site where you’re greeted with a popup enticing you to give your email in exchange for a promotion, like 10% off your next order.
In order to close out, you have to click on a link below the opt-in box that says something like “I don’t want to feel confident in my body” or “no, I don’t care about being happy.”
They’re kinda funny, right?
But the psychology behind it really makes you stop and reconsider your decision.
That’s the power behind it.
That’s why it’s great to include some calls to action that read from your clients’ point of view and include a transformation.
Of course, we’re not talking about being manipulative here.
Examples could be:
“I’m ready to drop the baby weight!” for a fitness coach
“I want consistent $5K months” for a business coach
“I want you to capture us” for a wedding photographer
Are you missing any of those pieces? Use this as a guide to check your Squarespace website.
To recap, you want to make sure that you:
Include a call to action on every page
Are only leading site visitors to one destination
Use button links instead of text links for higher conversions
Mention your call to action in your client’s language and/or mention a transformation
Looking to ditch your DIY website for a professional website that feels like the essence of your business, connects with dream clients, and helps you make more sales?
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