4 Benefits of Hiring a Copywriter and Website Designer for Your Rebrand
As a six-figure or multi-six-figure business owner, the time will likely come when you realize that your website could use a serious rebrand.
After all, as your business grows, your website has to grow to accommodate new services and offerings, as well as higher traffic. (And that website you used when you were first starting out, or even when you were still making less than 5K per month? It probably just isn’t cutting it anymore.)
The obvious first step for you in your decision to rebrand is likely to hire a website designer who can craft a new website for you that beautifully displays you, your brand, and what you offer.
However, an essential step that high-level entrepreneurs often forget in the process is the important step of hiring a copywriter in addition to a website designer when rebranding.
This breaks every website designer’s heart, because one of the BEST ways to get the most out of your investment in a new, professional website is by hiring a copywriter to write amazing content for it!
Today, I’m detailing all the benefits of hiring both a copywriter and website designer for your rebrand – and how doing so will help you make back your investment in both (and then some.)
1. Copywriters not only have the ability to write amazing copy, but also to capture your voice in a way that strategically converts potential clients.
As silly as it sounds to tackle website design yourself when you know an investment in a pro will take you much further, copywriting is no different!
Copywriters do what they do (and are repeatedly hired) because their clients see results from their work that make the investment worth it.
They know the ins and outs of copywriting for businesses that can take years to learn, and can take what you are trying to say to customers and put it on paper (or on your screen) in a way that doesn’t just sound good, but convinces readers to take action.
Outsourcing copywriting is paramount to putting intentional content on your website that doesn’t just fill the space, but converts clients.
2. Outsourcing the copywriting process saves you time so you can focus on other business activities that make you money
Again, as silly as it would be to spend hours upon hours creating a mediocre website when you not only have the time and resources to hire a professional, but can make more money in the long run by spending your time elsewhere in your business, it is just as silly to do the same thing with copy.
Just like website design, copy is not something you can learn overnight – and writing good copy with no experience is not only difficult, but extremely time-consuming.
Hiring a copywriter can free up hours (or days) so you can focus your time on money-making activities in your business instead.
For this reason, the financial benefits of hiring a professional copywriter are two-fold:
it will make you more money in the long run by converting new clients, and
it will give you the time to make more money in your business during the time you don’t have to spend writing content
After all, businesses don’t run themselves – and, as an entrepreneur, the cost of taking a day or two off to write copy for your new website could cause the loss of more money than you realize when it comes to sales and general business upkeep.
3. Hiring a copywriter makes it easier for a website designer to finish your project on time
Getting support from a copywriter not only enhances your website but lessens the amount of time it takes your website designer to create it too - making it easier for your designer to finish your project on time.
When you write your own copy, it can lead to a lot of back-and-forth between yourself and your website designer on copy ideas, edits, and suggestions.
This can take up a lot of time in the long run, as much of the website design (spacing, images, etc…) centers around the length and content of your text.
This back-and-forth can quickly add up to days over email communication, leading to delays in your website’s completion.
When you hire a copywriter, you’re hiring someone who not only is familiar with working with website designers, but also has skills and experience in writing website copy that is completely ready to be published on a live website.
They think of the things you may not, from content order to length, and, with a website designer, can complete a project much faster than someone learning the ropes for the first time.
4. A stronger website in the end is created when you leave all the work to professionals – not just half of it
When a visitor first happens upon your website, great design is what catches their eye and makes them stay – but amazing copy is what gets them to take action, and, eventually, sells.
One without the other does not result in the most sales possible for your business, meaning it is imperative to invest in both if you expect a large return on the investment of either.
A finished website belonging to an entrepreneur who invested in both a website designer and a copywriter is easy to spot and is characterized by more traffic, more conversions, and, overall, more income.
If you are thinking about or in the process of a website rebrand, consider hiring a copywriter in addition to a website designer to ensure you’re getting the best end product possible that will work for you – and continue working for you in the years to come.
And, if you’re ready to get started on a website rebrand, you can check out my website design services here.
I’d love to chat with you about how we can take your online base to the next level! I’ve got a ninja copywriter in my back pocket for website design clients who are ready to go VIP!
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