My Story


From a young age, it seemed that my path had been laid out for me. Work really hard in high school to get good grades for a scholarship, go to a reputable school and choose a major with strong career potential, find a job with a good salary and benefits, and start climbing the company ladder.

After graduating college, I did what I thought I was supposed to do.

I took a job at a digital marketing company working on big brand accounts that I never dreamed of doing in a small city like Syracuse, N.Y.

Nine months into my job, the entry-level salary I was making wasn’t enough. So I did the only thing that seemed to make sense at the time and took on a second job. I worked at the local YMCA as a member services representative behind the front desk. The position was (surprisingly) complicated, people were rude during rush hours, the shifts were late, and sometimes it felt soul sucking. Juggling the two jobs was tough, and I would look in the mirror when I returned home and feel that I didn’t recognize myself.

Suck it up, I would tell myself. This is life.

Then I came across the freelancing world and something inside me changed. I loved the idea of working for myself, making more money and having the freedom to spend my day however I wanted. But I was consumed with work, so the idea was temporarily shoved under the rug.

But then the panic attack happened - the first and only I have ever experienced. I knew it was my wake up call.


Seven months after starting my job at the YMCA and a week before leaving for a backpacking trip through Europe, I put in my notice. It was scary knowing that I wouldn’t have an extra paycheck coming in, but it wasn’t worth my time and energy.

I promised myself that when I returned to the U.S., I was going to give it everything I had to supplement my income doing work I loved and get paid my worth.

Traveling to eight cities across Europe with my best friend gave me a new sense of adventure and made me realize that I wanted to design a life that gave me the freedom to work and travel at the same time. I had used a year’s worth of vacation time for the trip and dreaded going back to my full time job.

I never saw myself as an entrepreneur. But I knew it was calling me.

Over the course of the following 10 months, I consumed everything I could to prep myself to launch my online business. Blog posts, webinars, YouTube videos, online courses, podcasts.

I found inspiration from like-minded women in Facebook groups who were on the same path as me, women who shared my same vision, and who believed that life wasn’t meant to only be lived on the weekends. I had a newfound love for design and became intrigued with branding and website builders.

I found that I would become lost in my work, putting in hours on end without realizing time had gone by and knew I had found my purpose.

I now had access to education and a clear path for how I was going to live my life on my own terms, not someone else's. I was finally going to stop feeling like I was sleepwalking through my career.

But still, doubt and fear would creep in. I felt at times like I was living a lie with this double life. Am I talented and smart enough? What if I fail? What will I do if no one hires me? Do I really want to walk away from this amazing job opportunity I’d been given?

Times like this, I would replay a quote that had been nagging at my soul for months and months…

“If today were the last day of your life, would you want to do what you’re about to do today?”

Steve Jobs couldn’t have spoken to my heart any clearer. I knew that I had a support network and community of friends, family and other entrepreneurs that would guide me along the way and that I would be okay.

I reminded myself of my vision for a more fulfilled and enriched life, and I knew that continuously taking action towards my dreams would get me there. 


I worked for 2 years in digital marketing and never felt truly happy. And now I do.

Leaving my full time job was the scariest decision of my life, but I was done letting life pass me by.

If you're reading this, then I’m guessing you have a similar story.

Craving work with passion and purpose. Craving freedom. Craving impact.

And you’re taking the action now so that your dreams don’t stay dreams. Instead, they become reality.

I know these feelings all too well. And that’s why I manifested this vision of working with passionate entrepreneurs like yourself.

In my former digital marketing job, our approach was reactive, and it could be years before clients saw results.

Now, my work is proactive. I love providing clients with immediate value through a new brand and website so they can stay within their zone of genius and focus on what it is that lights them.

Because you’ve likely built your business with your heart and soul. And it’s time you ditched that outdated DIY website and got back to doing just that.