Lauren Taylar

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Taylar Digital: Branding + Web Design

Getting the website for Taylar Digital up and running was one heck of a journey when I started this back in August 2017. I had heard Squarespace was easier to use than Wordpress (which I use for my travel blog), so I thought that I would just jump right in and learn as I went. This was not the best idea - I ended up changing my template twice.

That meant way too many hours of redesign because I frankly didn't know what I was doing. I buckled down and started looking to the professionals - other solopreneurs who were Squarespace website designers. I used their blog posts and YouTube videos to make my site exactly how I wanted. And the biggest change of all came when I invested in a Squarespace website design course.

And the best part?! The process made me realize how much I LOVED playing around with the design of my site (maybe a littleee too much). It also helped me realize that I wanted to offer it as a service so I could help other budding online entrepreneurs with getting their site launched, without all the stress and hassle.

So, my friends, here is the rebrand behind Taylar Digital.


Step 1: Logo Design


I look back at my first ever logo and it honestly makes me laugh. I designed it in Canva before I knew about branding and graphic design (learn how to create your logo and branding in Canva in 14 days). Once I finished the necessary modules of a graphic design course I bought, I went to work on designing a new logo that, at the time, spoke to me and had the vibe I wanted to give off.

I wanted a logo that was feminine, joyful and professional with a shade of pink and blue colors (navy, teal, sky blue). I loved the idea of a script font for "Taylar" and a sans serif for “Digital,” but was open to variations of script and sans serif between the two words. I was also interested in a floral concept.

So I designed my logo and branding and it served me well from that moment on.

But about 18 months later, I realized how disconnected I felt to my current logo and the floral elements I had picked out. The colors and aesthetic didn’t represent where I was in my business and how much I had matured.

I wanted something more sophisticated, yet still using the same fonts as my previous logo. So I stayed with Myriad Pro and the Silhouetto script font from my previous branding.

Here is a comparison of the old logo (version 2) and my current logo (version 3).

I absolutely love my new logo and feel that it represents me and my business authentically.


Step 2: Branding Style Board


This is the step that brings all the design elements of a brand together. As you can see below, the only items that stayed the same between the two style boards were the fonts.

The old colors that I used to love now seemed harsh and off. And I felt that the navy color was incredibly dark, and although I wanted a blue/navy color in my palette I wanted something brighter and more lively. I also become disconnected from the peach and loved the new pink colors I chose for my brand.

I feel so much more aligned to these new colors and aesthetic.



Step 3: Website Design


I wanted my website to be simple and clean, yet colorful using all the colors of my new palette. This worked wonderful with the Rally template. Besides the homepage, I included various other main pages:

  • About

  • My Story

  • Services

  • Portfolio

  • Contact

  • Shop

  • Blog

  • Praise

Using the elements of my new style board, I completely upleveled my website. Most pages were refined while others just got a cosmetic upgrade, but every page felt different and much more aligned to me.

As I do with any website I create, I made sure that it was optimized for mobile and tablet as well. I also included the announcement bar feature at the top of my site, giving potential clients guidance for how to get in touch with me.

Below is a screenshot of my old homepage and its updated version.

Ready to uplevel your DIY website?

Let’s chat about your business, website goals, and how we can work together to bring your dream website to life!