As a Squarespace and Showit website designer, one of my favorite things about the work I do is how unique each client is in their business and vision.

That’s why I tell potential clients on a consultation to not worry if they don’t see something in my portfolio that 100% aligns to the vibe they’re looking for in their branding and website.

This was especially true for my client, Leah, of Bmore Boozeless.

Bmore Boozeless is a spirituality and alcohol-free lifestyle brand whose mission is to increase awareness about the energetics of alcohol and how we can truly operate from a heightened level of consciousness and awareness.

Leah says “When we cut ties with booze and elevate our self-worth, we can connect with our highest self, and truly manifest the life of our dreams!”

Leah came to me for visual branding and a sales page for her coaching services. She didn’t have any previous branding, so this process was all about setting the foundation.

I’m excited to showcase this project because it was a blast to create!

Step 1: Logo Design

It was important to Leah that her branding was not overly feminine. She wanted to convey a sense of spirituality and mysticism, and a vibe that could feel calming and loud at the same time ✨🔮

She wanted a neon aesthetic with deep colors of blue, neon teal, purple, and golden undertones. So we incorporated those colors along with a gradient feel and photos to match.

Here are the original color palette options.

We played around with combining a few of the color options. This was the final color palette.

Leah already had an illustration of a potion bottle she wanted to incorporate into her logo. I recreated that in Adobe Illustrator with a few main logo options.

Below is the final style we decided on, and the various colors I provided. On the right are the various alternative logo options I created.

Next was creating the style board that brings all the elements together. Leah decided on the main logo and alternative logo that had the gradient colors because it aligned best to the vibe she wanted.

The Heritage and Futura fonts were already inside the logo, and we paired them with PT Serif for paragraphs.

I put together a super simple favicon with a moon, and added various spiritual graphic elements. I also pulled in some gradient photos to complete the look.

Step 2: Sales page design

This project was definitely the most unique I’ve done and honestly pulled me out of my comfort zone, but it was SO incredibly fun to bring Leah’s vision to life!

Using the mix of stock photos I found and all the branding elements, I designed the sales page while keeping in mind the mystical and spiritual vibes she wanted.

Here is a preview of the sales page…

Step 3: Website launch

At the end of the project, we hopped on a Zoom call and launched the sales page on Squarespace.

Here's what Leah had to say about working together...

“Before working with Lauren on branding and website design, I felt like such a huge piece of my business was missing.

This experience has given me such a sense of clarity. It felt like a weight was lifted off of my shoulders once I had all of my branding and sales page solidified.

Building my brand has helped build my business which has affected my life in such amazing ways!

Lauren was super responsive and always made an effort to get my vision closer to perfection through the edits!

You have to work with Lauren! She is so fantastic, she makes everything soooo easy and painless and EXCITING! Her step by step process made it a process that I loved.”

Looking for a website that aligns with the essence and energy of your business?

Click the link below to view my packages and set up your free consultation!