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Today, I’m taking you through a website design project for my client, LisaAnn.

LisaAnn is a Colorado-based photographer for families, seniors, engagements and weddings.

When she came to me, she had a DIY website that didn’t match the quality of her incredible work.

She wanted a new online home on Showit (affiliate link) that she could be proud of that made her work and personality shine. She also wanted to send clients to her website with confidence. At the time, she was sending potential clients galleries because her best work wasn’t on her website.

I was ready to change that for her! There’s nothing I love more than creating these transformations for my clients’ online home.

This project was my first ever VIP design day project and it was such a blast. Let’s dive in!

Step 1: Pre-design prep

LIsaAnn wanted the vibe for the website to be clean, modern, and joyful.

This started with the color palette. Compared to her old website, we muted the colors a bit and added some more neutrals - grey, cream, and muted mustard.

Her old website only had sans serif fonts, so we added a serif font for the new website to add a bit of elevated elegance to attract clients with larger budgets.

Most of the headings were the Bodoni Moda font, which we paired with Lato as the paragraph and button font.

Here are the colors we chose for the new website.

Step 2: Website Design

Once the branding portion was set, it was time to apply it on the website.

This was my first full VIP design day client, so this was a super exciting project to dive into.

Not only was it important to LisaAnn that the design was elevated and visually compelling, but she also wanted it to have “good SEO bones.”

And ya’ll know SEO is one of my specialties 😉 I made sure each photo was optimized from a sizing and naming standpoint so that the website would load fast and it would be accessible. The title tags were also optimized for her location.

As with any project, I started with the homepage before moving onto the rest of the pages. By communicating in real time in Slack, we were able to move through revisions quickly.

Since LisaAnn offers services for a range of photography, it was important to make it easy to navigate the portfolio. I built one central investment page and portfolio page, and “jump to” links I added to the page made it easy for visitors to view the information that was most important to them.

Having kind words to showcase reviews was also a crucial aspect of the website, so I incorporated those on the homepage and investment page.

Below are before and after screenshots of the website!

Here is her home page…

Here is her about page…

Here is her portfolio page…

Step 3: Website launch

The website was transferred into her account, the domain was connected, and the website went live 🎉

My first VIP day was such a blast and really got me excited to continue this process of overhauling a client’s website in such a short amount of time.

LisaAnn wanted to easily update the portfolio images as they grow and evolve, so I made sure to provide resources on that and a general walkthrough of the website.

Since the new website launched, LisaAnn said goodbye to Google ads and is attracting higher budget clients and raising her rates 🎉

Here is what LisaAnn had to say about working together…

“My old website was clunky, impossible to update (so not showing the best or most current work from my photography portfolio), and was just not upscale. It looked very basic and thrown together.

Lauren used my most beautiful images to create a captivating and visually compelling website and wove in my professional copy seamlessly. It has already paid for itself through SEO based bookings and allowing me to raise my prices which I plan to do again next year. I love it! My favorite part was communicating on Slack and seeing if come to life. 10/10 Recommend.”

View the live website!

Looking for a website overhaul like LisaAnn?

I’d love to connect and learn more about your business! Click the link below to view my packages and set up a free consultation!