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This is a client project I’m super excited to showcase because the transformation is incredible.

Today, I’m taking you behind the scenes of this website redesign project with my client, Blaire Lindsay.

Blaire is a somatic coach, a Feminine embodiment guide, a somatic erotic educator, and the co-founder of The Shadow Side of the Feminine Summit.

Her mission is to serve the expansion of Feminine consciousness and erotic intelligence on the planet.

When she signed on, she had a DIY website that was no longer serving her and she struggled with getting the feeling right. Her old website was very light and feminine, but instead she wanted it to contain the depth, magic, and mystery of the Feminine and her work.

Let’s dive in deeper!

Step 1: Color palette and fonts

Blaire was drawn to black, green, gold, and white. I put together a few options with some forest green shades and a gold foil.

For fonts, Blaire wanted a unique selection, including a script font that could be used for accents. We decided on two sans serif fonts - Runalto for headings since it had a different style to it, and Raleway for paragraphs.

Below is the final style guide. In addition to the fonts and colors, I put together a simple logo for her using the Runalto font paired with a green and gold tropical graphic.

Step 2: Website Design

She wanted her website to convey the emotions of mystique, aliveness, power, and mystery. It was also important to Blaire that the website communicated honesty, vulnerability, and depth.

After seeing the Pinterest board Blaire provided and diving deeper into her vision for the website, I advised that we build the website on Showit (affiliate link) instead of Squarespace. This is because there’s a lot more customization you can do with Showit without adding code.

Blaire wanted to incorporate a few different design elements, including hand drawn outlines of women, watercolor textures, botanical arrangement graphics, and green and gold speckles.

Infusing all of these elements gave Blaire a super unique vibe to her website. Her photos also helped convey the right emotions, bringing the whole look and feel of the website together.

Before and after photos!

Below are before and after screenshots of the home and about pages. I’ve included her services page as well.

Here is her homepage…

Here is her about page…

Here is her services page…

Step 3: Website launch

Since Showit operates differently than Squarespace, I had to transfer ownership of the website to her first before reaching out to Showit to connect the domain.

When it was time to launch the website, I jumped on a Zoom call with Blaire, where we connected her Google Analytics/Google Search Console accounts and walked through simple tweaks and changes she can make in the future.

I handed over all of the design files, Canva links, and gave her access to my client library.

Here is what Blaire had to say about working together…

“Before working with Lauren on the website redesign, I felt confused about where to start. I knew I wanted a major overhaul of my website and branding but had no idea how.

My fears were “Would my vision come through? Would I like the end result?” But my new website definitely gives my audience a better feel for who I am. It's a beautiful window into my work and who I am - a synthesis of the many aspects of myself and my work.

The process was clearly laid out so I knew what to expect. Lauren helped me stay on top of everything to more or less stay on schedule. There was a lot of structure to support the process but also room for flexibility when needed.

Hire this talented woman :) Lauren is artistic and technical, and professional and hardworking. There's no doubt she'll help you create an online presence that feels amazing.”

View the live website!

Are you looking for a website overhaul like Blaire?

I’d love to connect and learn more about your business! Click the link below to view my packages and set up a free consultation!