Copywriting for Creatives Course Review
**Please note
Considering purchasing Ashlyn Carter’s Copywriting for Creatives Course?
Well grab a cup of coffee (or wine) and settle in because I’m about to dive into my experience.
First off, who is Ashlyn?
Ashlyn Carter of ashlynwrites.com is a copywriter for creative entrepreneurs. She created the course as a more affordable way for business owners to work with her by investing in this DIY copy course.
Why I took it
There’s quite a few reasons why I invested in this program back in mid 2019.
Recommendation
I heard about it from another website designer back in 2019. I read about her experience in the program, and since I had been following this person for some time, I really trusted her opinion.
Not to mention that the course had glowing testimonials that gave me confidence in the quality of the course content.
I had also been binging Ashlyn’s YouTube videos and knew that she knew her shit. I also knew the types of big-name clients she supported with her 1:1 work, and it was clear she was the real deal.
Needing clarity asap
I was struggling to sign clients in my business and realized I needed to learn how to write bomb ass copy that connected with ideal clients.
I was working with a business coach but not seeing the results I wanted. After being booked out for 7 consecutive months, I went 2 whole months with radio silence.
We’re talking no interest from anyone...not even a consultation call sign up so I could pitch my services 😬
It was BAD. I was showing up on Instagram Stories almost every day and posting to my feed 5x a week plus repurposing that content inside Facebook Groups.
Clearly there was something off with my messaging.
I wasn’t receiving any guidance from my coach on this, so I knew it was best to invest in the course to get the answers I really needed to gain clarity and start making more sales.
Ripple effect
In general, I knew how important copy was.
There’s so many things you need to write in your business - website copy, sales page copy, social media captions, blog posts, Facebook ads, etc.
Seriously, the list is never ending.
And in the beginning stages, you can’t just outsource everything. You need to have a general understanding of your positioning and how you communicate your offerings.
And I knew that getting this support now was going to be impactful not just for short-term gains, but also down the road as I continued to grow my business.
I knew that when I outsourced copy in the future, I would have the foundations in place to share with a copywriter so they in turn could write even stronger copy for me since I had that clarity.
See the ripple effect here?
Who is the course for?
Ashlyn has had more than 1,300 students complete the course.
Here’s the breakdown of the types of business owners and industries the course is for.
Breakdown of the course
Module 1: The CFC Blueprint
You’ll learn:
CFC Project Planning and How to Go Through the Course
Key Messaging Decisions
How To Set Up Your Copy Bank Strategy
Module 2: Excavating Your Brand Message
You’ll learn:
The Dig - Getting Clear On Your Competitive Landscape and Your Target Market
Step-by-step Guide To Client or Customer Voice Hacking
How To Find Your Onlyness Factor That Sets You Apart
Module 3: How to Create Your Brand Messaging Style Guide
You’ll learn:
How To Find Your Voice and Stand Out
Step-by-step Storytelling: The 3 Brand Stories You Need To Own
Rounding Out Your Brand Style Guide From Mission Statement To Values
Module 4: Packaging Irresistible Offers Like a Copywriter
You’ll learn:
The Persuasive Offer Mindset Shift
How To Craft Headlines & Subheads
Copywriting Formulas + Writing Tools
This module also includes a website copy template suite for these pages on your website:
Home
About
Services + sales
Testimonials
Product descriptions
Contact
Opt-in page
404 error
Seriously, these are pure gold. Ashlyn makes it super easy to follow along with these so you’re not writing your website from scratch on your own.
Module 5: Edit, Install, + Keep It Up For Sales Success
You’ll learn:
Step-by-step Editing Checklist
How To Install For Conversion: Copy Meets Design
Launch & Keep It Up For Sales Success (From Copyright To Content)
Bonuses
Private Facebook group community to connect with other course students and get support and advice.
The AW Shop 10 Steps for How to Write Your Professional Bio Template & Guide so you have a formula to follow.
Writing for SEO Masterclass with Davey Jones so you understand how to implement SEO.
Q&A Vault so you have access to all past call sessions.
The AW Shop Product Description Templates so you can write persuasive snippets for your ecommerce products.
The AW Shop 365 Instagram Party Starter Caption Templates so you can get started on IG with these instant ideas!
Email Marketing Masterclass With Convertkit to get a better understanding of how to use the platform for your business.
Benefits and outcomes from the course
Differentiating factor
It truly helped me figure out my only-ness factor, which is my professional background in SEO that sets me apart from all the other Squarespace designers that cater to the same audience I do.
It took me almost a year in business full-time to realize that the 2 years I spent working at an SEO agency was a true asset to my business.
When I took Ashlyn’s course, it took me 2 seconds to make this realization. You can bet I was kicking myself for not having this realization previously...
Clarity in my online presence and messaging
I now feel more confident with potential clients reading my website copy. I feel like I’m more clear and compelling with who I serve, how I help them, and the benefits of working together.
I’ve been told that certain sections sound like a professional copywriter wrote it, and I’ve even had pieces of my homepage copied many times onto other designer’s websites (psst..don’t do that!).
Confidence in helping my website design clients with copy
I’ve taken several copy courses to become more knowledgeable about copy since it’s a key piece of a website.
With this course, I feel even more confident giving feedback to my clients when they provide their copy since it was so comprehensive.
I’m by no means a copywriting expert and I don’t write the copy for my clients, but it helps to have this education in my back pocket when I raise my website design rates.
Clients signing up for calls from Google
Ever since I started taking blogging more seriously and moving forward with an SEO strategy, I get inquiries from Google each month who come to my website, read through my offerings, and set up a call.
Many end up booking, so there is a clear financial gain from implementing copy best practices.
Final Thoughts
Was it worth the money? Hell yes. There’s sooo much packed into this program.
Plus the templates are downright incredible.
And with the support, Ashlyn is there to answer questions and audit your copy.
Hiring a copywriter to write your website is double the investment of the course (or more), and this will not only help you write the best damn copy you can, but it also gives you the essential business foundations you need when it comes to messaging and positioning your services and offerings.
It’s really a no brainer!
Please note that this post contains affiliate links and any sales made through such links will reward me a small commission – at no extra cost for you :)
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