At Albany Medical Center, I spent most of my time writing and conducting research for a variety of topics. However, there are many things I took away from the experience…
It’s hard to make the media happy. It’s advised to send out a press release two or three mornings in a row leading up to the event and to follow-up with a media advisory and phone call the day of. There will be reporters that become aggravated by you “blowing up” their mailbox, whereas others will thank you for the follow-up call because they somehow missed the message.
Work is fun when sharing it with passionate people. There’s nothing like being surrounded by people who love what they do, and aren’t afraid to show it. Especially working at a highly respected hospital, people thrive off of working for a positive cause.
Consent forms are very important. Anytime you take a picture of someone, child or parent, it is crucial to have them sign a consent form for legal purposes. It’s also important to find out ahead of time who would not like to photographed or videotaped, particularly parents’ decisions for their children.
Double check, then triple check. Everyone is human. Everyone makes mistakes. Things happen. But it’s important to make sure all words printed on press materials are perfect. Spelling names correctly is so crucial and a mistake like that can cause avoidable stress.
Meet as many people as you can…and remember their name. For me, I somehow manage to forget names of people that I meet instantaneously after I meet them. Maybe it’s my nerves that make my mind go blank, but names and faces are important to take note of. You never know how a pleasant interaction with someone will impact you later on down the line.
If you’re out of work, find work. Always ask what more you can do. If your supervisor doesn’t have work for you, ask around the office. Don’t sit at your cubicle staring at your computer screen and twidling your thumbs. Find something to research – maybe it’s your company’s competitor’s social media accounts because they want to see what content others are posting. Maybe it’s industry trends to take note of. Whatever it is, stay busy.
Ask as many questions as you can. What I found is that crossing over from media to public relations is not uncommon. Sit down with those people and pick their brain. What was their biggest pet peeve as a reporter? When is it best to send a press release? Information can put you ahead of the game.
Author: Lauren Taylar
Lauren Taylar is a digital marketer and blogger. She is a graduate of the State University of New York at Oswego, where she earned her bachelor’s degree in public relations. When she’s not volunteering her time with Make-A-Wish, you can find her reading a travel magazine and sipping a glass of hard cider or wine.